Home / Knowledge / News / Fashion / New Era Cap & Warner Bros to launch DC Comics Collection
New Era Cap & Warner Bros to launch DC Comics Collection
15
Jul '08
The Bat-Signal is soaring high above Gotham City ... and New Era is there with new Batman gear! In June, New Era Cap Co, the leading headwear designer and manufacturer, signed a licensing agreement with Warner Bros Consumer Products, on behalf of DC Comics, to launch a collection of 59FIFTYs fitted caps featuring the vast array of DC Comics heroes and villains.

The DC Comics collection exhibits the classic logos of Superman, The Flash and Batman in an assortment of colors.

"New Era is proud to be joining forces with one of the most creative and legendary franchises in the comic book industry," said Gerry Matos, Senior VP of Marketing at New Era.

"Our innovative design team will help capture and bring to life America's favorite DC Comics Super Heroes like never seen before."

"The iconic status of DC's most recognized Super Heroes combined with the industry-leading products of New Era creates an ideal partnership to bring this mix of classic and current favorites to market for fans," said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros Consumer Products.

In anticipation of the new Warner Bros. Pictures' July 18th release of 'The Dark Knight', New Era will unveil 'The Dark Knight' Collection of caps.

'The Dark Knight' caps feature images of Batman and The Joker as well as Gotham City Police Department shields as featured in the film.

To commemorate the launch, New Era will hold a midnight launch event on July 17th at its New York and Toronto Flagship Stores.

The launch parties will feature in-store DJs, video games, and Red Bull, the official drink sponsor of the event, will have beverages on-hand in both stores.

The brand's mobile vehicle, a 1956 Swedish military car, will be stationed at New Era's Toronto store for the night.

The new DC Comics collection and 'The Dark Knight' caps are available in selected retail stores throughout the country as well as online for approximately $35.

New Era will follow these collections with a new cap release every two months, featuring character designs from DC Originals, Swamp Thing, Lobo, Teen Titans, and Super Friends.

New Era Cap Co


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search