Home / Knowledge / News / Fashion / Wal-Mart launches Love, Earth jewelry
Wal-Mart launches Love, Earth jewelry
16
Jul '08
Wal-Mart Stores Inc launched Love, Earth jewelry, its first completely traceable fine jewelry line available exclusively at Wal-Mart stores, Sam's Club locations and on Walmart.com and Samsclub.com.

Marking a shift in how affordably-priced fine jewelry is produced and sold, the new line is the result of collaboration between Wal-Mart, Conservation International (CI) and Wal-Mart's supply chain partners.

It will give customers the ability to trace the path of their Love, Earth jewelry from mine to store by simply going online.

Love, Earth is the retailer's first step toward having all of the gold, silver and diamonds used in the jewelry sold in its Wal-Mart stores and Sam's Club locations come from mines and manufacturers that meet Wal-Mart's sustainability standards and criteria.

The criteria address both environmental, human rights and community issues. By 2010, the retailer aims for at least 10 percent of its jewelry offerings to achieve these standards.

“Wal-Mart recognizes that our customers care about the quality of their jewelry and its potential impact on the world,” said Pam Mortensen, vice president and divisional merchandise manager for Wal-Mart.

“With Love, Earth, customers are getting an affordable and beautiful piece of jewelry that also helps sustain resources and strengthen communities.”

Consumers can visit www.loveearthinfo.com to see where their Love, Earth jewelry was mined and manufactured, and learn about suppliers' environmental and social programs.

The site also offers information about the standards used to select suppliers and ensure the entire process is more sustainable.

“With its considerable influence, market reach and commitment to sustainability, Wal-Mart has brought together like-minded suppliers, mining companies and conservation partners to work together to build a traceable jewelry supply chain at an impressive scale,” said Dr. Assheton Stewart Carter, Senior Director of Business Policies and Practices at Conservation International.

“We hope others in the jewelry industry will follow this leadership example and thus enable consumers to make simple choices that benefit the environment and mining communities when shopping for jewelry.”

To create Love, Earth, Wal-Mart selected partners in the mining and jewelry manufacturing industries that already demonstrated environmental and social leadership, including Rio Tinto, an Anglo-Australian mining company; Newmont Mining Corporation, a global gold producer headquartered in Denver, Colorado; and Aurafin, a Florida-based jewelry manufacturer.

During the next phase of the partnership, the retailer plans to expand the number of approved mining and manufacturing suppliers and introduce diamonds in the Love, Earth line.

The Wal-Mart Love, Earth collection is made from 10 karat gold and sterling silver; the Sam's Club collection from 14 karat gold and sterling silver.

Each collection includes fashion pendants, hoop earrings, bangles and fashion beads. Created with gold and silver, the Love, Earth collection is designed to symbolize the Earth's elements and based on the precepts of recycle, reduce, and respect.

Wal-Mart Stores Inc


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

HKL Magu welcomes Amitabh Kant, CEO, NITI Aayog; Courtesy: AEPC

Apparel/Garments | On 23rd Feb 2018

AEPC completes 40 years of operation

The Apparel Export Promotion Council (AEPC) has successfully...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search