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Fred Segal offers Eco-Fashionable Rebagz
21
Jul '08
Half the Sky Designs announced that select handbags from its chic Rebagz line are now available at Lifesize by Ron Robinson stores, at Fred Segal Los Angeles and Fred Segal Santa Monica. Christina Aguilera was one of the first to purchase Rebagz in the Santa Monica store; she bought a Multi-Colored Carry Anything Anywhere Bag for her assistant.

Rebagz are stylish and colorful handbags made from recycled juice packs and nylon rice sacks. Celebrities who have Rebagz include Angelina Jolie and Brad Pitt, Heidi Klum, Kate Walsh, Serena Williams and America Ferrera, who liked hers so much she has worn it on ABC's "Ugly Betty" several times and now owns five Rebagz.

"Lifesize by Ron Robinson is one of the boutiques that have made Fred Segal synonymous with trendsetting fashion," says Marty Stevens-Heebner, founder and president of Half the Sky Designs. "Rebagz represent the marriage of fashion and eco-consciousness that consumers demand now."

Shoppers at Lifesize by Ron Robinson can choose from Rebagz Cinchy Totes in the "White Rose," "Magnolia," and "Panda" designs; Large Woven Tie Totes in silver, red, and multi-color; Carry Anything Bags in silver, red, and multi-color; and Clutch & Cosmetics Bags in red, silver, multi-color, and orange. The Fred Segal stores are located at 8100 Melrose Avenue in Los Angeles, Calif. and at 429 and 500 Broadway in Santa Monica, Calif.

The entire Rebagz line will be featured at the following upcoming trade shows:

• LA Fashion Market Holiday/Resort (August 8-12) at Clothing the Boom, Suite A603 at the California Market Center
• New York International Gift Fair (Aug. 16-20) booth 122
• eCollection section of the WWDMAGIC show (August 25-27) booth 9702 in Las Vegas

Rebagz are featured in the permanent showroom of Clothing the Boom, Suite A603 at the California Market Center and are now sold in over 200 stores throughout the U.S., Canada, Central America and Europe.

A former human rights worker, Stevens-Heebner makes frequent trips to the Philippines to ensure that all her workers are paid fairly and treated well. Her company name, Half the Sky Designs, honors the many women who are part of it by referencing the adage, "Women hold up half the sky."

Half the Sky Designs


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