Home / Knowledge / News / Fashion / Jesse McCartney to appear in BONGO's fall advertising campaign
Jesse McCartney to appear in BONGO's fall advertising campaign
Jul '08
Iconix Brand Group Inc announced that multi-platinum, award winning recording artist and actor, Jesse McCartney will appear in its BONGO brand's fall 2008 advertising campaign.

McCartney is the first solo male spokesperson to appear in the brand's advertising campaign. Past Bongo spokeswomen have included Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson.

McCartney will be featured, along with the "Fab Five Fit" girls in Bongo's multi-media advertising campaign debuting in September issues of fashion and lifestyle magazines as well as on the internet.

McCartney currently has the no1 radio hit at Top 40 with his song, "Leavin," which has sold nearly one million digital singles on iTunes.

His current CD "Departure" is a new and edgier pop/R&B sound reflecting McCartney's growth as both a singer and songwriter.

Commenting on his Bongo campaign, Mr. McCartney stated, "There's nothing better than a girl in a t-shirt and jeans so the Bongo shoot was a dream come true for me!"

The campaign showcases the pop star surrounded by five gorgeous models wearing Bongo's "Fab Five Fits" jeans, a basic five-pocket denim program with different fits that are sure to highlight every girl's curves.

The collection will be in-store this August and is playfully labeled Feisty, Fearless, Fabulous, Flirty and Fierce. The models are wearing Bongo footwear, sportswear, accessories and handbags in addition to the jeanswear. The campaign was shot by renowned rock-n-roll photographer Moshe Brakha at a private estate in New York.

Dari Marder, Chief Marketing Officer, Bongo, commented, "This season, we made a departure from the usual "It" girl in our Bongo campaign and instead chose to feature one of music's hottest stars and the "It" guy who currently has the no1 song at Top 40 radio, Jesse McCartney.

At 21, Jesse is incredibly accomplished having starred on a hit TV series, hugely successful, platinum debut album and now this no 1 hit.

We are thrilled to partner with Jesse not only on this campaign but on his upcoming tour, as well. He's also proved to be a great proponent of the Bongo Fab Five Fits."

McCartney will make personal appearances on behalf of Bongo as well as participate in other events to celebrate his partnership with the brand. Bongo will promote Jesse McCartney when he goes on tour this August, co-headlining with Jordin Sparks.

McCartney has also voiced two main characters in films this past year as Theodore in Alvin and the Chipmunks and also JoJo in Horton Hears a Who. His independent film, Keith is being premiered in Las Vegas on September 13th at Mandalay Beach Resort.

Iconix Brand Group Inc

Must ReadView All

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Courtesy: Coolvision

Textiles | On 20th Jun 2018

FiberVisions to show new range of CoolVisions fibre at OR

FiberVisions, an Indorama Ventures company, is set to present a new...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search