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Levi's & JCPenney to support the VH1 Save The Music Foundation
Jul '08
Levi's and JCPenney are teaming up to raise funds and awareness for the VH1 Save The Music Foundation with a weeklong sales initiative kicking off in Houston.

A special performance by Gavin DeGraw at 5 PM on Sunday, July 27th at Houston's Willowbrook Mall Atrium outside the JCPenney store will launch the program.

The VH1 Save The Music Foundation is dedicated to restoring instrumental music education programs in our public schools and raising awareness about the importance of music as part of every child's complete education. Levi's and JCPenney have pledged to raise $100,000 in support of The Foundation's mission.

From Sunday, July 27th through Sunday, August 2nd, Levi's will donate $5 from every customer who purchases two pairs of Levi's jeans at participating JCPenney stores or at jcp.com to the VH1 Save The Music Foundation up to $100,000.

In addition, customers will receive a $10 JCPenney gift card by mail redeemable at JCPenney locations nationwide.

Platinum recording artist and singer songwriter Gavin DeGraw is currently on tour in support of his new album GAVIN DEGRAW.

Spurred on by his pop hit single "In Love With A Girl," GAVIN DEGRAW premiered at no 7 on the Billboard chart in May, marking Gavin's first Top 10 album.

The video for Gavin's single, "In Love With A Girl," was directed by acclaimed director Wayne Isham and features "Laguna Beach" beauty Kristin Cavallari.

The video debuted with an appearance from Gavin on MTV's "TRL" in April and is currently in large rotation on VH1.

Gavin DeGraw was produced by the famed Grammy-nominated producer Howard Benson who is known for his work with bands as varied as My Chemical Romance, Daughtry and Motorhead.

The 12 songs on Gavin DeGraw revisit the themes of love and relationships, while taking Gavin's matured songwriting in an exciting new direction.

"The VH1 Save The Music Foundation applauds Levi's and JCPenney for choosing music education as the core of their philanthropic efforts," said Paul Cothran, Executive Director of the VH1 Save The Music Foundation.

"Restoring music education in our public schools is an important cause, and we are proud to partner with these two outstanding corporations as we work toward our goal of bringing music into the core curriculum of each and every public school in our country."

"JCPenney has a long history of participating in programs that help to enrich the lives of children," said Steve Lawrence, executive vice president of Men's at JCPenney.

"As the largest carrier of Levi's in the world, we are thrilled to team up with our national partner on an issue we know speaks to the hearts and minds of our customers and Associates."


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