Home / Knowledge / News / Fashion / Montreal Funding buys Ginch Gonch apparel brand
Montreal Funding buys Ginch Gonch apparel brand
Jul '08
New Equity Capital, the Montreal based equity funding corporation founded by Herschel Segal and Josh Ronn, announced they have acquired the Vancouver based apparel company, Ginch Gonch, and have moved its headquarters to Montreal.

Naomi Ronn is Ginch Gonch's new President and CEO. Jason Sutherland, founder of the four-year-old brand popular for its bold and youthful designs, will remain as Ginch Gonch's Creative Director.

"Ginch Gonch is an innovative brand with a devoted niche following that we aim to launch to the next level," said Herschel Segal at this afternoon's announcement. Segal's firm, New Equity Capital, specializes in funding companies in industries he is familiar with.

As founder and former CEO of the publicly traded clothing chain Le Chateau, Segal knows the apparel industry. He believes the so-called fun-derwear (men's underwear briefs featuring playful designs) industry of which Ginch Gonch dominates is ripe for mainstream appeal.

"The demand is there," continued Segal. "Ginch Gonch merely needed the capital and expertise of proven fashion techniques."

Jason Sutherland founded Ginch Gonch in the summer of 2003. With its protest against boring white underwear and its "Live like a Kid" motto, Ginch Gonch quickly grew into one of the hottest premium underwear brands worldwide.

"Ginch Gonch has always been about having fun," confirmed Jason Sutherland from his new office headquarters in Montreal.

"New Equity Capital and its leaders are committed to continuing Ginch Gonch's edge while also improving on its already top-notch construction."

Prior to her new role as President and CEO of Ginch Gonch, Naomi Ronn launched and managed two apparel brands, Climawear and KnowMe, at the textile trading company, Domestic Converters, where she remains President.

"I am thrilled to lead the next generation of Ginch Gonch," says Ronn, "We have assembled the best team in the apparel industry. Together, we will re-define active wear."

Ginch Gonch will unveil its fall 2008 men's underwear collection, Load'n & Dump'n, featuring dump trucks, this summer.

The company will also re-launch its women's and children's lines; and re-issue past design favorites as part of Ginch Gonch's expanded active wear collection.

Ginch Gonch

Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Cindy McNaull

We have broad range of options in durable fabrics

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search