Major players in FMCG sector have turned towards rural areas, which are slowly emerging as potential market. Biggies like Cavin Kare and Dabur are also not far behind in the race of attracting the valuable customers of small town who have a constant urge to look like models and bollywood beauties and become stunning Sushmitas and Aishwaryas of their localities. Going with the flow, FMCG companies are organizing beauty contests to promote their products and increase sale.
Cavin Kare has started 'Fairever Pari Mobile Road Show' that will reach out to women in almost 178 villages and towns across Uttar Pradesh. The Company has an array of personal and skin care products to offer and there are lots of takers in villages. Cavin Kare has come up with sachets and one time use packets which are available at affordable prices.
Even Dabur held a beauty pageant last year in 150 villages in Uttar Pradesh and Punjab, the show was a big hit as almost 7,500 women participated in the contest. The FMCG company is now taking this competition to approximately 1,000 villages across five states, Uttar Pradesh, Punjab, Bihar, Rajasthan and Madhya Pradesh.
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