Home / Knowledge / News / Fashion / Nine West to use New Balance Insole Technology
Nine West to use New Balance Insole Technology
28
Jul '08
Nine West Group, a division of Jones Apparel Group Inc and New Balance announced that they have entered into an agreement to license, create and distribute a fashion-lifestyle footwear collection that brings together New Balance's innovative performance and materials technology with Nine West's renowned fashion styling. Terms of the agreement were not disclosed.

Under the agreement, the initial collection will offer active lifestyle fashion footwear with performance technology, and will be available in a limited distribution nationwide and internationally for spring 2009. The collection will be designed in partnership with Fred Allard, Nine West Creative Director, and Savania Davies-Keiller and Roberto Crivello, New Balance Creative Directors. Material, color and design direction will come from both parties in a true collaboration of talent.

Manufacturing and production for the collection will be split between the companies: New Balance will be responsible for the innovative material direction and insole technology while Nine West will be responsible for soft-tech styling and trend-right color. This effort will be supported by an integrated marketing campaign, including public relations, events, and a combination of digital and traditional media.

"We are very pleased to be partnering with New Balance," said Wesley R. Card, Jones Apparel Group President and Chief Executive Officer. "Today's announcement marks yet another significant step toward enhancing the appeal of our core brands and growing them. Nine West and New Balance are powerful brands with strong consumer appeal. Through this partnership, we will drive our respective brands further into the fast-growing fashion athletic footwear category."

Rob DeMartini, Chief Executive Officer at New Balance, said, "Combining New Balance's leading performance technology including forward-thinking materials design, with Nine West's fashion expertise is a win-win opportunity for both companies.

Together, we will offer fashionable and functional products that reflect the quality, style, innovation and comfort our customers and retail partners have come to expect. We are excited about this venture with Nine West that will enhance our current lifestyle business within the women's marketplace."

Andrew Cohen, Chief Executive Officer, Footwear, Accessories and Retail of Jones Apparel Group, said, "We are proud to launch this lifestyle footwear line with New Balance, a brand that shares our passion for creative design and quality footwear. This collaboration brings together two longstanding, leading American brands in a unique partnership to combine performance, technology, fashion and comfort."

Since its founding 30 years ago, Nine West has evolved from an American shoe label to a leading global brand that encompasses not only footwear but accessories, sportswear, denim and more. Today, Nine West is known for offering consumers high quality, trend-right products.

Founded in the early 1900s, New Balance has grown from a Boston-based arch support company to a leading global footwear, apparel and accessories company with a unique reputation for technological innovation, domestic manufacturing and best-in-class athletic and lifestyle products.

Jones Apparel Group Inc


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Tim Savage from Pexels

Textiles | On 19th Jun 2018

Da Lat begins construction of $50mn wool yarn factory

Da Lat Worsted Spinning Limited Company has begun construction of a...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search