Demand for foreign labels continue to rise

29 Jul '08

4 min read

Now in its eleventh edition, the leading international fashion fair in Eastern Europe, CPM – Collection Première Moscow held in the heart of Moscow at the Expocentre from 10 to 13 September 2008, will await visitors with a comprehensive overview of the current trends for the 2009 Spring/Summer season.

“We are expecting over 18,000 buyers from Moscow and the surrounding area at the exhibition centre Expocentre,” explained Christian Kasch, Project Manager at CPM.

“This time the four-day fair will not run as usual from Tuesday to Friday but from Wednesday to Saturday instead,” Kasch added.

The entire trade fair range with an expected 1,500 brands and collections (+ 16% on the previous year) offers a concentrated and transparent overview of women's, men's and children's wear, lingerie, leather and fur clothing, bridal and evening wear, young fashion, leisure wear and accessories.

“Russia is booming! In 2007 alone clothing worth US $ 38 b was supplied to Russian retailers. The clothing sector remains a largely free and independent market although influence on the Russian economy is rising constantly,” reports Frank Hartmann, CEO at the Igedo Company, the organiser of CPM – Collection Première Moscow.

“A key factor here is the rapidly expanding middle classes whose desire to consume is having a positive impact on economic developments, in particular in the textile and clothing industry.

Internationally renowned brands, in particular, are continuing their increasing spread into the Russian retail clothing trade as Russians are very oriented to western design.

The largest potential here is still in Moscow as well as, more recently, the 22 cities in the provinces,” Frank Hartmann went on to explain. With its international portfolio of brands CPM benefits here as the majority of clothing (over 80% p/a) is imported to Russia.

The list of exhibitors at CPM counts many internationally renowned brands. Featured in the women's and men's clothing segment are strong retail brands like Luisa Civit, Matilda, Miquel Suay Menswear and TMX from Spain, FINNKARELIA, Gemmi Furs, Luhta Collection, Nanso Group, RIL's, Turo Tailor and Vogue Group from Finland, Bogner Jeans, Camel Active, Dressler, Otto Kern and Mac from Germany, Brubaker, CCDK, Frank Q, Gestutz, Godske Group, Marianne Barslev and Park from Denmark, Bleu Blanc Rouge, Dellallui, Derhy, Elite, Irene van Ryb, Lauren Vidal, Old River, Renato Nucci and Stella Forrest from France plus many more.

CPM Kids will once again bring together a “who's who” of babies' and children's fashion with exhibitors like Almacén, Cacharel, Chupeta, Cristina Effe, Disney, Hallo Kity, Kanz, KL2, Kobez, Laura Biagiotti Dolls, Lili Gaufrette, Obermeyer, Orchestra, Patrizia Pepe, Petit Bateau, Seaport Junior, Sun Valley, Teribelli, Trussardi and many other renowned names.

CPM Young Fashion launched in September 2005 will feature at the forthcoming CPM in September 2008 in Hall 8.3 with brands like Buffalo Jeans from Great Britain, De Puta Madre from Italy, Madonna, Pussy Deluxe and Vive Maria from Germany, Climber Jeans from Turkey, Savage from Russia and new exhibitors like Affliction, Christian Audigier, Ed Hardy, Funky Urban and numerous others.

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