Home / Knowledge / News / Fashion / Amoralia Lingerie & Beachwear win UK Fashion Export Awards
Amoralia Lingerie & Beachwear win UK Fashion Export Awards
Jul '08
Amoralia, the leading British brand of maternity and nursing underwear, has won the award for the best export business in the Lingerie and Beachwear category at the prestigious UK Fashion Export Awards.

The award was presented to Amoralia's Director, Jules Fossett by HRH the Princess Royal, President of UK Fashion Exports.

Jules Fossett says: “I'm thrilled to win the UK Fashion Export award. It is particularly rewarding as it is the culmination of four years of hard work and this wonderful accolade has given us that recognition.

Our success, with such a niche product, proves that women the world over want stylish maternity underwear.”

Amoralia has successfully demonstrated export excellence: its business has more than doubled year-on-year with the greatest sales increases in Belgium, Germany and the US.

The company also launched a diffusion brand with a high-end French maternity chain, 'Amor pour Veronique Delachaux', and supplied the best-selling bra to Pea in the Pod (60+ stores in the US). Online sales also increased due to greater press awareness and a website relaunch.

Amoralia's design team has successfully managed to turn what was a purely functional commodity into a stylish, glamorous must-have for pregnant and nursing mothers.

The brand has now developed its range to include loungewear and swimwear, as well as mother and baby gifts.

Amoralia's future looks bright. The prize – a stand at the Mode City & Interfiliere Show in Paris in September will encourage new business and lead to more networking opportunities for the brand.

Amoralia, which has grown its distribution from eighteen stockists in its first season to more than a hundred in eighteen countries, is now focusing on the Russian, US and Middle Eastern markets.

The brand is represented by four international agents who cover The Netherlands, France, Germany, Denmark, Belgium, Italy and the East and West coast USA.


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search