Home / Knowledge / News / Fashion / Robeez to maintain its leadership in Core Infant Shoe Market
Robeez to maintain its leadership in Core Infant Shoe Market
01
Aug '08
Robeez, a unit of the Stride Rite Corporation of Collective Brands Inc announced its strategic plans aimed at building upon its leadership position in soft-sole footwear for infants and toddlers up to two years old and seizing growth opportunities through global expansion, innovative product line extensions targeting older age groups and new product categories.

To support the plan, Robeez will shift operations responsibilities from Burnaby to the Stride Rite Children's Group (SRCG) corporate offices in Lexington, Mass.

These changes will enable the brand to better integrate with SRCG to leverage the group's core competencies in children's footwear including in brand management, product development and marketing, as well as its support infrastructure in areas such as finance, information technology and human resources.

The transition will include moving the Robeez customer service operation to an existing Stride Rite call center located in Richmond Ind. This will result in the closing of the Robeez headquarters in Burnaby.

The plan also includes closing down the Burnaby manufacturing facility and shifting all Robeez product manufacturing to third-party manufacturers through the Collective Brands Inc.

Global Sourcing and Supply Chain organization, a shared resource that serves all of Collective Brands' businesses.

More than 300 Canadian Robeez associates approximately 250 in manufacturing and 60 at the headquarters operation are affected by the plan.

Robeez will support affected employees with separation packages and incentives, as well as outplacement services and job placement support.

The headquarters' functions will move in phases beginning in September with the customer service operation, followed by the remaining roles transitioned to Lexington by the end of February.

A small transition team will remain in Burnaby through June 2009 to ensure a smooth transition of all critical functions. Robeez said it expects to add new positions based in Lexington as needed to support this plan.

The manufacturing shut down will take place in early December affecting all manufacturing associates. Also as part of the strategic plan, by the end of 2008, Robeez will redirect sourcing of all Robeez branded products to third-party manufacturers through Collective Brands' Global Sourcing team.

This decision will create a more flexible manufacturing resource with the diverse capabilities to support the long-term growth of the Robeez brand and its strong focus on quality and product innovation, as well as enable the company to significantly reduce manufacturing costs to ensure competitive pricing.

"This strategic plan is the result of a thorough eight-month study to review the Robeez infrastructure to best support our customers, maintain competitiveness and profitably grow the business over the long term," said Susan Vann, general manager of Robeez North America.


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Urmil Arya

Sushila International, a well established textile organisation established ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search