Home / Knowledge / News / Fashion / Natick Store to showcase Under Armour's athletic collection
Natick Store to showcase Under Armour's athletic collection
Aug '08
Under Armour Inc announced the opening of its brand store in Natick, Mass, on Thursday, August 7.

The 4,600 square feet store, located in the Natick Collection Mall, will showcase Under Armour's athletic performance apparel, footwear and accessories in an adrenaline-fueled interactive environment.

In November 2007, Under Armour opened the first brand store in the Annapolis Westfield Mall in Annapolis, Md., and the second debuted in May 2008 in the Fox Valley Mall in Aurora, Ill.

Designed to reflect an authentic sports experience, consumers will walk past a concrete panel storefront and enter the store through a stadium-like tunnel, stepping into a customized branded experience that highlights athletic performance, science and innovation.

In-store features include a gigantic bronze statue of brand ambassador "Big E," a 120-inch rear projection HD video screen and a 32-inch multi-media touch-screen kiosk containing branded content and performance training educational information.

"The new brand store serves as a great platform to engage our consumers in a unique way by experiencing the Under Armour brand first-hand," said Chris Hufnagel, Under Armour's Vice President, Retail.

"The stores are designed to build deeper relationships with our consumers and to tell the Under Armour brand story."

Consumers will be able to shop the full range of Under Armour athletic performance apparel, footwear and accessories.

The new store also offers consumers the opportunity to experience and learn first-hand about the technology of the brand's recently launched line of non-cleated footwear, The New Prototype Performance Trainers.

Under Armour Inc

Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search