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Fashion brand J. Lindeberg to partner with People's Liberation
Aug '08
People's Liberation Inc and William Rast announced that it has formed a partnership with J. Lindeberg to operate the J. Lindeberg brand in the United States.

A new company, J. Lindeberg USA, LLC, has been set up to market and sell J. Lindeberg branded men's high-end fashion and golf apparel brand in the United States.

Under terms of the agreement, the partnership business will acquire certain assets from J. Lindeberg USA, Corp including its accounts receivable, New York retail store, inventory and human capital.

People's Liberation will manage the partnership business. J. Lindeberg USA Corp. and People's Liberation, through its subsidiary, will each own 50% of the partnership.

“We are excited about adding J. Lindeberg branded apparel to our growing portfolio of brands,” stated Colin Dyne, Chairman and Chief Executive Officer of People's Liberation.

“This partnership provides us with an opportunity to build and expand a complementary U.S. business around a super-premium European brand. It also gives us a valuable retail foothold in New York City.”

“Revenue and expenses for the partnership will be consolidated with People's Liberation's financial statements,” stated Mr. Dyne, “adding muscle to our financial condition and operating capabilities. Our single-minded purpose is to build and expand a profitable U.S. business for this marquee global brand.”

Johan Lindeberg, the brand's founder and creative director, added, “J. Lindeberg branded apparel has always been designed with the U.S. market in mind.

I am really confident that this partnership will enable us to capitalize on the brand awareness and position that we have built during the last twelve years as well as create stronger synergies among the group of brands that are now managed by People's Liberation.”

J. Lindeberg CEO Stefan Engström commented, “We are pleased to announce this partnership with People's Liberation for the United States market.

People's Liberation will bring both additional resources and complementary expertise to our existing U.S. operation and will allow for more focus and faster growth of the J. Lindeberg brand.”

J. Lindeberg AB is the privately-held, Sweden-based parent of J. Lindeberg USA, Corp. with approximately $55 million in global sales.

Successfully combining fashion and sportswear innovations since its founding in 1996, J. Lindeberg AB distributes to more than 25 countries worldwide, including the United States, United Kingdom, Japan and Scandinavia, with a presence in upscale department stores and some of the world's most exclusive golf course pro shops.

The more recently formed J. Lindeberg USA Corp. distributed its apparel lines through its flagship stores in New York City and Los Angeles, upscale department stores and online.

J. Lindeberg branded apparel is also available at preeminent golf courses such as the Riviera Country Club and Pine Valley. It is worn by A-list celebrities including Brad Pitt, Justin Timberlake and Ewan McGregor, as well as by leading golf professionals including Jesper Parnevik, Camilo Villegas and Richard S. Johnson, winner of the recent PGA U.S. Bank Championship in Milwaukee.

People's Liberation Inc

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