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New Brazil Fashion Week incorporates Teens Fashion show
16
Aug '08
São Paulo will be given another fashion event. From 09 to 12 September at Terraço Daslu there will take place the 1st issue of Brazil Fashion Week [Semana de Moda Brasil] with 2008/2009 spring-summer fashion shows from important fashion brands.

As a part of the event, we will have the 7th issue of Teen Fashion, which shows children and teenager male and female fashion brands exhibiting trends and bringing to fashion shows what will be found at the same time in windows and shelves of their shows all over Brazil.

Seven issue of Teen Fashion will include an advertising campaign based on Japanese culture movement and the celebrations for the centennial anniversary of their immigration to Brazil, with explicit referents to a Japan with future teenagers.

In order to create the campaign main illustration, a drawing with manga-syle lines by graffiti, we called upon artist Rodrigo Yokota (Whip), who used his long experience gained in trips and jobs undertaken on the other side of the world.

Brazilian Textile and Apparel Industry Association


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