OMEGA AND SWIMMERS OMEGA President Stephen Urquhart was asked why the brand counts so many swimmers among its brand ambassadors. "If you look at the people on stage with me," he said, "the question almost answers itself.
With Ian and Alexander, we have two swimming legends. Natalie in only two Olympic Games has won 11 medals. Katie is a great swimmer now who is well on her way to legendary status. And Michael has elevated the sport of swimming to an absolutely new level."
Urquhart pointed out that OMEGA's active roles in the development of swimming timekeeping technology and in the timing of swimming events, the company's partnerships with swimmers were natural. "We understand each other very well time is of the utmost importance to all of us."
Following their onstage event, five of the world's greatest competitive swimmers toured the OMEGA Pavilion together before granting individual interviews to members of the press.