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Transitions Lenses is the Official Eyewear of PGA TOUR
Aug '08
Transitions Optical Inc and the PGA TOUR announced a global four-year official marketing partnership designating Transitions lenses as the Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour.

"Aligning with Transitions Optical creates a powerful partnership for the PGA TOUR and golfers everywhere," said Tom Wade, chief marketing officer, PGA TOUR.

"In Transitions, we have a partner with a global brand platform that is not only relevant to golfers, but to all those who value healthy sight and who lead active lifestyles or simply enjoy spending time outdoors."

Golf enthusiasts professionals and amateurs alike depend on healthy sight for optimal performance. Playing golf requires a range of visual skills, including eye-hand coordination, speed and accuracy of eye movements, focusing, depth perception, judgment of location, and reading contours.

From reading the greens to judging a putt, vision is critical to enhancing a golfer's game and prolonging ability to play. With such obstacles as varying lighting and playing conditions and ongoing exposure to ultraviolet radiation, their visual ability can be affected without proper eyecare and eyewear.

As part of the announcement, Transitions Optical introduced a broad-reaching consumer education program Improve Your Vision, Improve Your Game complete with tips and tools that link healthy, quality sight to athletic performance.

"Improve Your Vision, Improve Your Game embodies Transitions Optical's commitment to educate consumers about the importance of healthy sight and quality of sight as contributors to optimal sports performance," said Brett Craig, president, Transitions Optical.

Transitions lenses are clear indoors and at night, while outdoors, they automatically darken as light conditions change. This provides visual comfort and enhances visual quality by reducing glare and enhancing contrast.

Whether a game of golf stretches from morning to afternoon, afternoon to evening, or takes place in bright sunshine or overcast conditions, Transitions lenses always block 100 percent of harmful UV rays while providing the right amount of tint. This provides an advantage over regular clear lenses and sunglasses which do not adjust to changing light conditions.

"Varying light and playing conditions combined with ongoing exposure to ultraviolet radiation without proper eyecare and eyewear may compromise everyday performance and visual ability," said Lawrence D. Lampert, O.D., F.C.O.V.D., and sports vision specialist and trainer.

"Photochromic lenses, such as Transitions lenses, are the ideal everyday lens choice for golfers, as well as those avid golf fans who want to achieve and enjoy healthy sight on and off the course."

Improve Your Vision, Improve Your Game will be introduced to consumers later this year through retailers, independent eyecare professionals and a robust interactive experience.

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