Home / Knowledge / News / Fashion / 'Intoxicated' is the trend theme for 'bluezone'
'Intoxicated' is the trend theme for 'bluezone'
Aug '08
From 3 to 5 September 2008, blue zone hits the halls again. Parallel to munich fabric start – pre collections in M, O, C, the elite among international denim weavers and suppliers in the Zenith hall present “Blue Art” at its best.

61 exhibitors in the areas of fabrics, finishing and sourcing show their collections and new creations for the 2009/2010 Autumn/Winter season. Thus the trade fair maintains its position in spite of increasing international competition. Moreover, it is sold out this time around and presents market leaders such as Orta Anadolu, Hellenic, ITV and Bossa Denim to trade visitors from the European sportswear and jeanswear industries.

New on the field are the Japanese weavers, Kuroki and Nihon Menpu Textile. Bezsan Tekstil, FG Tekstil, Marassi Denim and Perateks from Turkey, as well as Absolute Denim from Thailand, complete the denim assortment.

For the first time, munich fabric start searched for cooperation with the arts - and found it. Japanese artist Yuka Oyama will participate in the design of the halls for the next event, delivering an artistic lift. Recycling sculptures and black high-tech flowers are just some of the design elements that will help create the appropriate ambience to transport the season motto “intoxicated” for sportswear and jeanswear. It's an artificial world somewhere between a studio and a laboratory.

Yuka Oyama was born in Tokyo in 1974 and studied in the USA and Munich among other places. Today she lives and works in Berlin. Her art projects shine new light on the term “jewellery” and the creative process as such. Yuka's work is performance and collective creation all at once. She decorates people and living or city spaces, and provokes though exchange in public places. Producing jewellery is a perfect activity for creative teamwork, which breaks through social barriers.

With her Jewellery Quickies project, she produces jewellery out of recycled materials to individualize the participants, and irritates at the same time by having plastic tubes or tennis racquets sticking directly to the body. Jewellery? Decoration? Art? These questions may also be asked by the visitors in Munich.

Trend theme: “Intoxicated”The trend theme that munich fabric start developed for jeanswear and sportswear for the 09/10 Autumn/Winter season is artistic and experimental at the same time. The title, “Intoxicated”, combines “toxic” trends that almost conjure up a psychedelic scenario — a world between textile piles of rubbish, hazardous waste and sterile chemical laboratories. The new season cries “art & fiction”, underscoring the close relationship between the jeans scene and the art scene. No room for the ordinary here. Future and trash are instigators. Graphics appeal via the “chaos factor”: they pick up different themes and intertwine them. The cuts are edgy: too long, too tight, too loose, too short, too long, too buttoned-up…skin tight or oversized. Recycled materials and cyber-realism, manga comics and the street-art spirit of the snowboarding scene unite reality with virtuality.

Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search