Home / Knowledge / News / Fashion / Stride Rite to launch new PRO-Keds men's collection
Stride Rite to launch new PRO-Keds men's collection
26
Aug '08
The Stride Rite Corporation announced that it has reacquired its rights to the PRO-Keds brand from licensee and hip-hop mogul Damon Dash and will bring the brand back in-house as part of a new strategic direction for the PRO-Keds business.

The new brand strategy includes a brand re-imaging leveraging the PRO-Keds strong heritage, product enhancements to classic styles with fresh materials, colors and other trend details, as well as commemorative limited-edition collections to celebrate the brand's 60th anniversary. The plan also involves a premium positioning within selective distribution channels and a marketing campaign targeting trendsetters.

“We thank Damon for his partnership and efforts on the PRO-Keds brand over the past few years, and we look forward to relaunching the brand under the Stride Rite organization to maximize the brand's full potential,” said Gregg Ribatt, president and CEO of Stride Rite.

“PRO-Keds is a heritage brand and a true American Classic. We plan to tap our archives and re-issue the classic styles with fresh new design details, and to build on the brand's vintage position with a new brand image. We believe there is a strong market out there for shoes that combine old school roots with contemporary styling.”

PRO-Keds was established in 1949 as a performance athletic footwear line primarily aimed at basketball. The first PRO-Keds style was the Royal, a classic canvas basketball shoe offered in high- and low-top versions featuring a red and blue “power stripe” adjacent to the toe. Over the years, new styles were added across the categories of basketball, baseball, football, tennis and track and field.

By the late 1970s, PRO-Keds had become synonymous with some of the biggest names in basketball and professional sports with key endorsers for the brand including George Mikan, “Pistol” Pete Maravich, JoJo White, Willis Reed, Kareem Abdul-Jabbar and Nate “Tiny” Archibald, among others. The brand attained cult status as the first real sneaker with style among New York City's early hip hop community.

Stride Rite will launch the new PRO-Keds men's collection taking core classic styles -- such as the Royal, Court King and Royal Master -- from its archives and refreshing the silhouettes with new materials, colors, and other trend details, as well as enhanced comfort features.

The shoes will be available in November 2008, with a wider collection forthcoming in Spring 2009. Stride Rite will target the trend-setting consumer through premium stores as its primary retail channel, and plans to do exclusive, limited-edition lines with key fashion boutiques in the coming months.

Stride Rite Corporation


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

3 African nations may face AGOA sanctions if Mitumba banned

Apparel/Garments | On 19th Feb 2018

3 African nations may face AGOA sanctions if Mitumba banned

Rwanda, Tanzania and Uganda will face US trade penalties, including...

India’s Uttar Pradesh woos Tiruppur knitwear industrialists

Apparel/Garments | On 19th Feb 2018

India’s Uttar Pradesh woos Tiruppur knitwear industrialists

Two top Uttar Pradesh government officials visited Tamil Nadu’s...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search