Home / Knowledge / News / Fashion / Stride Rite to launch new PRO-Keds men's collection
Stride Rite to launch new PRO-Keds men's collection
26
Aug '08
The Stride Rite Corporation announced that it has reacquired its rights to the PRO-Keds brand from licensee and hip-hop mogul Damon Dash and will bring the brand back in-house as part of a new strategic direction for the PRO-Keds business.

The new brand strategy includes a brand re-imaging leveraging the PRO-Keds strong heritage, product enhancements to classic styles with fresh materials, colors and other trend details, as well as commemorative limited-edition collections to celebrate the brand's 60th anniversary. The plan also involves a premium positioning within selective distribution channels and a marketing campaign targeting trendsetters.

“We thank Damon for his partnership and efforts on the PRO-Keds brand over the past few years, and we look forward to relaunching the brand under the Stride Rite organization to maximize the brand's full potential,” said Gregg Ribatt, president and CEO of Stride Rite.

“PRO-Keds is a heritage brand and a true American Classic. We plan to tap our archives and re-issue the classic styles with fresh new design details, and to build on the brand's vintage position with a new brand image. We believe there is a strong market out there for shoes that combine old school roots with contemporary styling.”

PRO-Keds was established in 1949 as a performance athletic footwear line primarily aimed at basketball. The first PRO-Keds style was the Royal, a classic canvas basketball shoe offered in high- and low-top versions featuring a red and blue “power stripe” adjacent to the toe. Over the years, new styles were added across the categories of basketball, baseball, football, tennis and track and field.

By the late 1970s, PRO-Keds had become synonymous with some of the biggest names in basketball and professional sports with key endorsers for the brand including George Mikan, “Pistol” Pete Maravich, JoJo White, Willis Reed, Kareem Abdul-Jabbar and Nate “Tiny” Archibald, among others. The brand attained cult status as the first real sneaker with style among New York City's early hip hop community.

Stride Rite will launch the new PRO-Keds men's collection taking core classic styles -- such as the Royal, Court King and Royal Master -- from its archives and refreshing the silhouettes with new materials, colors, and other trend details, as well as enhanced comfort features.

The shoes will be available in November 2008, with a wider collection forthcoming in Spring 2009. Stride Rite will target the trend-setting consumer through premium stores as its primary retail channel, and plans to do exclusive, limited-edition lines with key fashion boutiques in the coming months.

Stride Rite Corporation


Must ReadView All

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Certification for Philippine garment firms availing GSP

Textiles | On 20th Jun 2018

Certification for Philippine garment firms availing GSP

The Philippines has adopted rules on securing certificate of...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search