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Nike celebrates sports by opening a new outlet
26
Aug '08
With an atmosphere brimming with lighting, music, live dance and sports, Nike celebrated the reopening of its store in Jordan.

VIPs, journalists, members of the Jordanian basketball team and a number of other Jordanian athletes were among the invited guests for the inauguration of the new Nike store at Al Wakalat Street.

Eilie Attieh and Patsy, professional and renowned Lebanese sports instructors, were among those who grabbed the largest attention of the thronging crowd as they demoed live Tae Bo and Hip Hop classes.

Nike organized this event aiming to encourage Jordanians to take part in the event and celebrate sports.

This exuberant event was the first of its kind in Jordan and therefore created a lot of buzz and excitement among the tourists and shoppers.

Distributors of Nike in Lebanon and Jordan have already announced their expansion plans within the country which encompasses the opening of a few other stores in the future.


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Courtesy: Ministry of Trade and Industry, Singapore

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