Home / Knowledge / News / Fashion / Athletic meets sexy in new line of Surf Bikinis
Athletic meets sexy in new line of Surf Bikinis
29
Aug '08
Surfing has traditionally been a male-dominated industry, but has become significantly more popular among women in recent years. While the industry has been slow to shift and cater to this influx of female surfers, a Venice, California-based company is doing exactly that. Latitude 10 is launching a line of swimwear that not only looks great, but addresses the needs of women with active lifestyles.

Any girl that has braved the ocean's waves or has gone waterskiing or wakeboarding knows that bikinis are not good at staying in place and often come off completely. Latitude 10 surf bikinis correct this issue with design and technology that ensures the bikini will stay where it should, allowing girls to focus on their craft, rather than worrying about losing their cover.

But functionality alone is not enough. The same design elements that keep the bikini in place, also serve to support and enhance the natural curves of the female body, creating a visibly firmer and fitter look. In addition, all Latitude 10 (L10) surf bikinis are reversible, can be mixed and matched and come in a variety of eye-catching cuts.

L10 bikinis were designed for girls that surf by girls that surf and offer an authenticity not found in other brands. Latitude 10 owner and designer Angela explains:

"We wanted to create a brand for active girls that get out and experience life to the fullest. The L10 girl is a trail-blazer, independent, adventurous, confident and willing to grab a board and jump into the waves with the guys. She doesn't want to wear their clothes, but wants her own gear and her own form of expression."

Latitude 10 will debut at the ASR Tradeshow in San Diego, September 4-6th (Booth no. 1049). The bikinis will be available for purchase online and at a number of surf and swimwear shops for the upcoming Spring/Summer season.

Latitude 10


Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Top executives
Textile industry

It will take some time for the people to change their buying choices

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search