Home / Knowledge / News / Fashion / Athletic meets sexy in new line of Surf Bikinis
Athletic meets sexy in new line of Surf Bikinis
29
Aug '08
Surfing has traditionally been a male-dominated industry, but has become significantly more popular among women in recent years. While the industry has been slow to shift and cater to this influx of female surfers, a Venice, California-based company is doing exactly that. Latitude 10 is launching a line of swimwear that not only looks great, but addresses the needs of women with active lifestyles.

Any girl that has braved the ocean's waves or has gone waterskiing or wakeboarding knows that bikinis are not good at staying in place and often come off completely. Latitude 10 surf bikinis correct this issue with design and technology that ensures the bikini will stay where it should, allowing girls to focus on their craft, rather than worrying about losing their cover.

But functionality alone is not enough. The same design elements that keep the bikini in place, also serve to support and enhance the natural curves of the female body, creating a visibly firmer and fitter look. In addition, all Latitude 10 (L10) surf bikinis are reversible, can be mixed and matched and come in a variety of eye-catching cuts.

L10 bikinis were designed for girls that surf by girls that surf and offer an authenticity not found in other brands. Latitude 10 owner and designer Angela explains:

"We wanted to create a brand for active girls that get out and experience life to the fullest. The L10 girl is a trail-blazer, independent, adventurous, confident and willing to grab a board and jump into the waves with the guys. She doesn't want to wear their clothes, but wants her own gear and her own form of expression."

Latitude 10 will debut at the ASR Tradeshow in San Diego, September 4-6th (Booth no. 1049). The bikinis will be available for purchase online and at a number of surf and swimwear shops for the upcoming Spring/Summer season.

Latitude 10


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.0%
No
13.0%
Skip
17.0%

Total Votes: 100

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.0%
No
30.0%
Skip
7.0%

Total Votes: 100

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.0%
No
9.0%
Skip
3.0%

Total Votes: 100

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.0%
No
8.0%
Skip
9.0%

Total Votes: 100


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search