Home / Knowledge / News / Fashion / 'Super Strong, Super Style' - SUPER FIBRE launched
'Super Strong, Super Style' - SUPER FIBRE launched
02
Sep '08
Sonata, India's largest brand of watches from the house of TATA, today announced the launch of SUPER FIBRE. This new range comprises of strong, stylish, youthful watches. SUPER FIBRE will offer tremendous choice from one of India's most trusted brands, in a mass market which is currently dominated by unorganized players.

Designed primarily for youth in the age group of 16 to 25 years, SUPER FIBRE watches embody style and sportiness with a rich blend of colour.

Speaking at the launch, Mr. Bhaskar Bhat, Managing Director, Titan Industries Limited, said – “Sonata is India's largest volume brand of watches today, with a sale of over 5 million watches per year. Sonata's new entry into the segment with SUPER FIBRE is a very significant move for us. These watches will appeal to young Indians across all markets, including smaller towns and villages of our country.

Their superior quality, trendy designs and affordable prices make them an unbeatable combination. We are confident that with this new product thrust, Sonata is on its way towards becoming a 10 million watches per year brand in the next three years. This will also make Sonata one of the largest volume brands of watches in the world.”

Sonata Super Fibre watches are made with material of superior and durable quality. Straps are made of Poly Urethane (PU), and cases of these watches are made of ABS, making the watch much more flexible and long-lasting. Super Fibre watches also come with a one-year replacement warranty on the entire range.

Sonata Super Fibre offers an unbeatable range of 68 different designs, of which 47 are analog watches and 21 are digital watches. Analog watches in this new range boast of a rotating bezel and scratch proof surfaces, while the digital watches offer attractive features like light inside, a stop-watch and alarms. All the watches come with the attractive feature of being water resistant upto 30 metres. The watches perfectly symbolize the tag line of Super Fibre, “Super Strong, Super Style”.

Sonata


Must ReadView All

Pakistani textile associations want uniform energy pricing

Textiles | On 21st Feb 2018

Pakistani textile associations want uniform energy pricing

Pakistan’s textile industry association representatives have...

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

Over 100% subsidy target in 2016-17 for PMEGP by KVIC

Textiles | On 21st Feb 2018

Over 100% subsidy target in 2016-17 for PMEGP by KVIC

India’s Khadi and Village Industries Commission (KVIC) has achieved...

Interviews View All

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search