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'Super Strong, Super Style' - SUPER FIBRE launched
Sep '08
Sonata, India's largest brand of watches from the house of TATA, today announced the launch of SUPER FIBRE. This new range comprises of strong, stylish, youthful watches. SUPER FIBRE will offer tremendous choice from one of India's most trusted brands, in a mass market which is currently dominated by unorganized players.

Designed primarily for youth in the age group of 16 to 25 years, SUPER FIBRE watches embody style and sportiness with a rich blend of colour.

Speaking at the launch, Mr. Bhaskar Bhat, Managing Director, Titan Industries Limited, said – “Sonata is India's largest volume brand of watches today, with a sale of over 5 million watches per year. Sonata's new entry into the segment with SUPER FIBRE is a very significant move for us. These watches will appeal to young Indians across all markets, including smaller towns and villages of our country.

Their superior quality, trendy designs and affordable prices make them an unbeatable combination. We are confident that with this new product thrust, Sonata is on its way towards becoming a 10 million watches per year brand in the next three years. This will also make Sonata one of the largest volume brands of watches in the world.”

Sonata Super Fibre watches are made with material of superior and durable quality. Straps are made of Poly Urethane (PU), and cases of these watches are made of ABS, making the watch much more flexible and long-lasting. Super Fibre watches also come with a one-year replacement warranty on the entire range.

Sonata Super Fibre offers an unbeatable range of 68 different designs, of which 47 are analog watches and 21 are digital watches. Analog watches in this new range boast of a rotating bezel and scratch proof surfaces, while the digital watches offer attractive features like light inside, a stop-watch and alarms. All the watches come with the attractive feature of being water resistant upto 30 metres. The watches perfectly symbolize the tag line of Super Fibre, “Super Strong, Super Style”.


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