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Z Trends spotlights season's most popular looks in fashion & jewelry
03
Sep '08
Reminiscent of the style and glamour of earlier days, Zales.com's latest "Z Trends" website feature turns its focus to the past.

Inspired by Victorian, Art Nouveau, and Art Deco designs and more, Zales.com's vintage-style pendants, rings, bracelets and earrings bring to mind a romantic mood and a connection to bygone eras.

Whether Byzantine or Baroque, old-fashioned or over-the-top, this nostalgic trend makes every woman feel a little more feminine.

"The timeless, evocative look of these vintage styles makes a distinctive addition to every woman's jewelry wardrobe," said Steve Larkin, Executive Vice President and Chief Marketing and eCommerce Officer at Zales.

"No matter if you're sentimental or in search of the latest fine jewelry trend, vintage-style jewelry gives the wearer an aura of individuality and confidence."

Priced from $39.99 to over $5,000, the variety of vintage styles at Zales.com is as diverse as the women who wear them. White gold flows and twists in a lacy filigree Victorian necklace design.

Pave set diamonds form a halo around a center stone diamond in an Art Deco wedding band symbolizing love's eternal commitment.

Big chunky vintage-inspired cocktail rings (circa 1940's and 50's) make a bold and daring statement. Enhanced with geometric patterns, scrolled open work, or milgrained edges (which lend the appearance of fine antique embroidery), the romantic shapes, colors and patterns in Zales.com extensive vintage collection make everything old new again.

"Wear a vintage style ring or necklace, and you're guaranteed to receive compliments," adds Larkin.

Zales.com's Z Trends spotlights the season's most popular looks in fashion and fine jewelry, allowing the visitors to learn about current trends and shop for the look that suits them best-all within the same website.

Zales Corp


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