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Lord and Taylor showcases Black Brown 1826 Menswear at NYFW
05
Sep '08
Jane Elfers, President and CEO of Lord and Taylor announces that Black Brown 1826, the store's new exclusive menswear collection, is on display in its Fifth Avenue Windows, through September 22.

"We are so proud of Black Brown 1826, we are showcasing it during New York's Fashion Week," Elfers said. "This is a first for the store but we wanted the entire industry to see how extraordinary the collection is."

Shown in abstract mannequins from Ralph Pucci the beauty of the natural fabrics and the textural quality of the line is reinforced by a selection of Tucker Robbins' furniture and accessory designs made out of layers of objects found in nature.

To emphasize the point further, stunning blow-ups of images from the advertising campaign for the launch of Black Brown 1826, printed on woven linen, are used as backgrounds in most of the windows.

Black Brown 1826, is featured in Lord and Taylor's advertising and men's fashion catalogues for Fall. Explaining the label's unusual name, Elfers said: "Black and Brown are representative of great men's colors: street smart and country wise. And 1826 is the date in which Lord and Taylor was founded."

Black Brown 1826 is a modern lifestyle collection inspired in classic Americana but with elements for the modern man. Bearing an elegant brown label, it consists of both collection and classification sportswear as well as dress furnishings, tailored clothing and key item programs for cashmere and merino sweaters.

Plus, Lord and Taylor's top 9 doors also offer Black Brown 1826 L.U.X., fashion forward in styling and detailing and constructed of luxurious yarns.

Labeled in black, the L.U.X. product is comprised of tailored clothing, dress shirts and neckwear made from Italian fabrics.

The L.U.X. line will also have a full sportswear collection aimed at a better consumer with premium ticket prices and it will offer Made-to-Measure dress shirts.

Passionate about conservation, Tucker Robbins has supported global artisans and green design for the last two decades.

Based in New York, he is a founding member of the Sustainable Furniture Council (SFC), a non-profit association committed to promoting sustainable practices within the home furnishings industry.

Lord and Taylor


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