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QVC runway show to present fall design at MBFW
Sep '08
QVC announced it will give its viewers an inside look at the glamour and excitement of Mercedes-Benz Fashion Week. The leading multimedia retailer will make its catwalk debut on Monday, September 8 with a two-hour broadcast LIVE FROM MERCEDES-BENZ FASHION WEEK beginning at 10 PM (ET).

QVC will be broadcasting directly from the historic tents at Bryant Park, showcasing original programming for both its on-air and online platforms.

The QVC "runway" show will feature some of QVC's most popular designers, including Marc Bouwer, Chloe Dao, Bradley Bayou, Sara Campbell and Emmett McCarthy, as they unveil their new QVC designs for the Fall '08 Season.

"Our customers are passionate about fashion and style, and we know they'll be excited to have a front-row seat live from Mercedes-Benz Fashion Week," said Jeff Charney, QVC's senior vice president and chief marketing officer.

"This event, which is a first for QVC, will give viewers an insider glimpse of what's new in the world of fashion from QVC."

QVC will be showcasing video of the week's most exciting highlights along with capturing backstage footage of what it takes to put on a live QVC remote broadcast.

In addition to video segments that will air on the network's domestic broadcast and QVC.com, viewers will have the opportunity to keep up with the latest news and trends from Bryant Park through live blogs.

QVC's Mercedes-Benz Fashion Week programming is the first event in a new relationship with IMG Fashion, a driving force in the global fashion business.

The affiliation has also allowed QVC the opportunity to work with a range of clients including stylist Lori Goldstein.

Goldstein has been a major force in the fashion business for over 20 years. During this time her unique talents have been sought after by industry leaders throughout the fashion world who look to her for her sense of style, keen eye and ability to create trends in fashion. Goldstein will be "introduced" to viewers during the QVC broadcast and is scheduled to debut an original collection for QVC in 2009.

"We are pleased to have forged a relationship with QVC and have them participate in Mercedes-Benz Fashion Week with their own show," said Peter Levy, senior vice president IMG Fashion.

"It's very exciting to be able to offer them an opportunity to showcase their very talented designers from the tents at Bryant Park."

"QVC is excited to have teamed up with IMG Fashion to bring Mercedes-Benz Fashion Week to our viewers," Charney added.

"Our involvement proves what we at QVC have always known: that fashion can be accessible, exciting and affordable."


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