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Bloomingdale's creates Musical & Magical fall fashion catalogue
06 Sep '08
6 min read
In addition, the original, signed portraits will be displayed in Bloomingdale's Flagship 59th Street windows. In January 2009, Sotheby's will auction the portraits off to benefit Musicians on Call - a non-profit organization that brings live and recorded music to the bedsides of patients in healthcare facilities.
In keeping with the musical theme, the HOT sweepstakes offers six days at Rock & Roll Fantasy Camp in London with six nights at the Leading Hotels of the World's Baglioni Hotel for the winner and a guest.
- The "MAKING MUSIC" best of men's catalog features Oscar and Golden Globe-nominated actor Terrence Howard on the cover. His debut album, "Shine Through It," debuted on September 2.
Howard, whose true passion is music, sings and plays lead guitar on a self-penned set of songs that defies description, every bit as unexpected and mercurial as the performer himself. All other models in the catalog are either aspiring musicians or members of a band.
Howard delighted partygoers September 3 with a live performance during the Vanity Fair sponsored "Beat of Chic" event, kicking off fall fashion at the Bloomingdale's 59th Street store. He is also prominently featured in media and in-store signage for Bloomingdale's men's department.
In addition, Bloomingdale's has dedicated areas in all stores in which new releases from select Sony artists are available for purchase.
The albums, which are also available on Bloomingdales.com, include those by artists Michelle Williams, Wyclef Jean, Joshua Bell, Teddy Geiger, Cyndi Lauper, and many others.
Infiniti is another exciting partner for Bloomingdale's this fall. As featured in the HOT and Best of Men's catalogs, the two companies are offering a sweepstakes to win the refined and redesigned, all-new 2009 Infiniti FX50.
The car's MP3 player is preloaded with 1,000 tracks from the Sony Music Library. Entries for the sweepstakes can be submitted at any Bloomingdale's location or online between Friday, September 5th and Sunday, September 14th.
Infiniti was also a sponsor of the September 3 celebration with Terrence Howard and Vanity Fair, having brought an augmented reality technology into the mix.
The party featured imagery of the all-new 2009 Infiniti FX50 and allowed guests to interact with the vehicle in an exciting virtual environment.
Bloomingdale's has previously announced its unique and first-ever designer assortment of men's apparel and accessories, inspired by the hit show The Beatles 'LOVE' by Cirque du Soleil, that will be among the season's most sought-after gifts.
These products have been developed in partnership with Signature Networks, Apple Corps' North American agent, in partnership with The Beatles 'LOVE' by Cirque du Soleil, the current production at The Mirage in Las Vegas, which celebrates the musical legacy of The Beatles.
Among the designers and manufacturers to be featured are tees by Trunk, Marc by Marc Jacobs and Katharine Hamnett, pocket squares, scarves and cuff links by Psycho Bunny, hoodies and jackets by John Varvatos for Converse, a suit and overcoat by Hickey, and a velvet blazer by Theory. The collection hits all Bloomingdale's stores on October 15.
To support the campaign creatively, Bloomingdale's has unveiled a propriety font, including five new logos The Beat of Chic, Live, New Release, What Rocks Now and No.1 Singles.
The original font and special logos will be used across all creative layers of the campaign, including signage, advertising, catalogs and the windows.
Bloomingdale's comprehensive music campaign continues throughout the holiday season, including in the legendary window displays, beginning November 20. Bloomingdale's
In keeping with the musical theme, the HOT sweepstakes offers six days at Rock & Roll Fantasy Camp in London with six nights at the Leading Hotels of the World's Baglioni Hotel for the winner and a guest.
- The "MAKING MUSIC" best of men's catalog features Oscar and Golden Globe-nominated actor Terrence Howard on the cover. His debut album, "Shine Through It," debuted on September 2.
Howard, whose true passion is music, sings and plays lead guitar on a self-penned set of songs that defies description, every bit as unexpected and mercurial as the performer himself. All other models in the catalog are either aspiring musicians or members of a band.
Howard delighted partygoers September 3 with a live performance during the Vanity Fair sponsored "Beat of Chic" event, kicking off fall fashion at the Bloomingdale's 59th Street store. He is also prominently featured in media and in-store signage for Bloomingdale's men's department.
In addition, Bloomingdale's has dedicated areas in all stores in which new releases from select Sony artists are available for purchase.
The albums, which are also available on Bloomingdales.com, include those by artists Michelle Williams, Wyclef Jean, Joshua Bell, Teddy Geiger, Cyndi Lauper, and many others.
Infiniti is another exciting partner for Bloomingdale's this fall. As featured in the HOT and Best of Men's catalogs, the two companies are offering a sweepstakes to win the refined and redesigned, all-new 2009 Infiniti FX50.
The car's MP3 player is preloaded with 1,000 tracks from the Sony Music Library. Entries for the sweepstakes can be submitted at any Bloomingdale's location or online between Friday, September 5th and Sunday, September 14th.
Infiniti was also a sponsor of the September 3 celebration with Terrence Howard and Vanity Fair, having brought an augmented reality technology into the mix.
The party featured imagery of the all-new 2009 Infiniti FX50 and allowed guests to interact with the vehicle in an exciting virtual environment.
Bloomingdale's has previously announced its unique and first-ever designer assortment of men's apparel and accessories, inspired by the hit show The Beatles 'LOVE' by Cirque du Soleil, that will be among the season's most sought-after gifts.
These products have been developed in partnership with Signature Networks, Apple Corps' North American agent, in partnership with The Beatles 'LOVE' by Cirque du Soleil, the current production at The Mirage in Las Vegas, which celebrates the musical legacy of The Beatles.
Among the designers and manufacturers to be featured are tees by Trunk, Marc by Marc Jacobs and Katharine Hamnett, pocket squares, scarves and cuff links by Psycho Bunny, hoodies and jackets by John Varvatos for Converse, a suit and overcoat by Hickey, and a velvet blazer by Theory. The collection hits all Bloomingdale's stores on October 15.
To support the campaign creatively, Bloomingdale's has unveiled a propriety font, including five new logos The Beat of Chic, Live, New Release, What Rocks Now and No.1 Singles.
The original font and special logos will be used across all creative layers of the campaign, including signage, advertising, catalogs and the windows.
Bloomingdale's comprehensive music campaign continues throughout the holiday season, including in the legendary window displays, beginning November 20. Bloomingdale's
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Christian Guinet
French Textile Equipment Manufacturers’ Association (UCMTF)
Therese Premler-Andersson
Textile Machinery Association of Sweden (TMAS)
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