Home / Knowledge / News / Fashion / Savile Row all set to Rock On the nation
Savile Row all set to Rock On the nation
Sep '08
The Savile Row Company London has been creating fine garments for elite customers since 1938 and so far has been extremely successful in making the wearer stand out from the crowd. The highly reputed UK based company makes perfectly tailored formal suits and shirts as well as casual wear for men and women.

UP Market Brands, Forbes and Company Ltd the licensee of Savile Row India has introduced it in India for the brand conscious people who yearn for 'Luxury at affordable prices'. The company has even made its stylish entry in the glittering world of bollywood by creatively styling for the movie Mission Istaanbul. The clothes were highly appreciated not only by the industry people but also by common movie buffs for being completely in-sync with the theme.

Next in line to make a big impression was Savile Row tie up with Abhishek Kapoor's movie 'Rock On' as a styling partner. By this venture Savile Row proved it's out of the box identity.

What matters in such endeavors is the conviction in direction to connect with the audience. Savile Row as a styling partner proved its best, Rock On scores on that level.

With the release of Rock On Savile Row Company London launched the most awaited collection 'Savile Row YOUNG' consisting of T-shirt, chinos, blue blooded denims, cargos, jackets, golf shorts etc. The mission behind Savile Row's launch of a young label is to pamper the people who are young and young at heart. So stay young wear Savile Row.

Reetika Mehra Dalal, Executive Head, India, Savile Row Company London, says, "Savile Row's association with movies is to associate creatively with the movie projects. We carefully analyze the product mix with the plot of a movie. Bollywood has given the brand an excellent platform to showcase and forecast fashion.”

One can clearly mark the deep understanding of fashion, the designers at the Savile Row have, as on one hand the outfits for Mission Istanbul were subtle, sober and mature that mirrored the seriousness of the movie. On the other, 'Rock On' garments are fun, experimental and innovative. Its sure to become a rage among fashion savvies how love making style statements where ever they go.

Fibre2fashion News Desk - India

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search