The exhibit, organized by Armando Honegger in cooperation with MODAcontents | TREMELLONI – Polytechnic Institute of Milan, INDACO Department and on display at the Triennial until October 14, is endorsed by the National Council of Italian Fashion. MilanoVendeModa is also among the sponsors because it wants to underline the cultural role of fashion and to bring the seemingly remote and “closed” world of the fashion industry closer to the city.
MilanoVendeModa is also an important opportunity to do business on an international level. The number of foreign buyers continues to grow, and more and more consider it a point of reference and the place to find and import true Italian fashion to their countries.
Due to the growing international demand, MilanoVendeModa has joined the Comitato Lombardia per la Moda/Lombardy Fashion Council project, which represents all the major exhibitions that promote Italian fashion, style, and products in the Lombardy Region.
Once again, MilanoVendeModa reinvents prêt-à-porter style and turns it into a new chapter that many will not want to miss.