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Shaadi Festival 2008 rocks Ahmedabad
Sep '08
Although seasonal, the thriving Indian Wedding Industry, estimated to be worth nearly Rs1,250 billion is getting bigger and fatter with every passing year. Come September, this sector is all set to grab its chunk of share from the market.

Held in Ahmedabad, the recent mega event, The Shaadi Festival, which ended on September 7, received the heavyweights of Indian wedding industry for exhibiting their products under one roof.

Organized by Red Events India Pvt Ltd, this extravaganza exhilarated wedding planners, fashion designers, make-up artists, jewellers, honeymoon planners, entertainers and everyone else involved in wedding industry. The event organized at The Grand Bhagwati hotel, was a visual treat for any couple who just walked in to have delight.

During the three day festival, a fashion show was organized by Manubhai Zaveri, a prominent jeweller in Ahmedabad.

The show hosted some of the biggies of fashion industry like Archana Kochar, Shyamal-Bhumika, Prriya & Chintan and Rashmi. The brigade of fashion designers displays their exclusive wedding collection with a style and uniqueness. The models were looking stunning in bridal jewellery from Manubhai Zaveri.

Shyamal and Bhumika, basically from Ahmedabad, presented their bridal collection in this show. The duo looks upon the country whenever they have to design bridal attire. According to them, texture and tradition of India inspires them to design fabulous outfits. A bride should select a shade which is suitable to the ceremony. Shyamal said that, today people want to tie the knot in a princely manner, and therefore, special zardosi work and cuts have found a special place in brides' wardrobe.

Archana Kochar's collection has the quality to give a bride an individualistic look. Her passion for yellow and wine purple is quite evident in her bridal collection.

According to Archana, cuts and drapes are life and soul of any attire. For a lehenga, cut plays an important role. Just a five-and-half-metre sari is not enough to make any Indian bride beautiful, but one can try some innovative saris of great design.

Archana also lays emphasis on attitude as with out it jewellery and outfits are as ordinary as daylight. Another important thing is the weight of any attire; “wear that you can bear”, she laughs. For shades, she said, every hue is suitable to a person; only thing is that one needs to pick up a perfect shade.

For Rashmi, red and orange give a spark to Indian wear as red is for sindoor and orange is for abil (white powder used in Hindu rituals) which displays our tradition. According to Prriya & Chintan, fashion is never out-dated; whatever one wears becomes a fashion.

In the end, a fabulous collection of jewellery was showcased by Manubhai Zaveri. Perfect jewellery with the perfect attire makes brides complete.

The high voltage event had an electrifying effect on the visiting couples who want to tie nuptial knot this season.


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