Home / Knowledge / News / Fashion / Global Reach debuts Yesod Perfume to USA market
Global Reach debuts Yesod Perfume to USA market
19
Sep '08
Susan Roth, CEO of Global Reach Enterprises announced the launch of a new perfume and skin care division to the American Beauty and Cosmetic Industry. Entitled "Yesod Perfume" and promoted as the lost fragrance from the Garden of Eden, the lingering scent is a unique fusion of pure and natural ingredients. To date, the line includes a woman and man's perfume in varied sizes, and perfumed shower gel, body lotion, bath oil, bar soap and scented candle.

The 'Birth' of Yesod is the result of Roth's experimentation to discover her own personal signature fragrance. Immediately, she received a barrage of compliments and inquiries from friends and strangers alike asking about the "alluring and enticing fragrance" she was wearing. "I couldn't go anywhere without someone stopping me and wanting my perfume. They literally begged me to put it on the market. That's when I realized this scent was meant to be."

The name, "Yesod," which Roth trademarked for the perfume, is derived from one of the divine elements of creation that illuminates the world. Yesod alludes to the verse in the Bible, from the Book of Genesis, which states," A River went forth from Eden to water the Garden to join Man and Woman." In creating Yesod, my intention was to bring one's spirit, soul and body into harmonic oneness; hence the byline that I chose, 'Scent for the Soul,' explained Ms. Roth.

The ultimate development and manufacturing of Yesod, however, was in consultation with a team of master perfumers, drawing on their four decades of research and development experience. The perfume is made in France using flowers, fruits and a combination of essential oils.

The Yesod line has already met with success in Europe, New Zealand, Israel and Norway and has received an official launch at the HBA trade show held in Manhattan. It is anticipated Yesod products will be featured in stores throughout the USA by early 2009.

"Yesod is being described by many as a clean, delicious and scintillating fragrance. To me, it is simply Heaven on Earth," exclaimed Roth.

Yesod Perfume and Skin Care Line


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

India to be largest cotton producer in 2018-19: USDA

Textiles | On 22nd Jun 2018

India to be largest cotton producer in 2018-19: USDA

For the fourth consecutive season, India is expected to be the...

Organic Basics gets Polygiene help for advanced underwear

Apparel/Garments | On 22nd Jun 2018

Organic Basics gets Polygiene help for advanced underwear

Danish firm Organic Basics is working with Swedish company Polygiene, ...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search