Home / Knowledge / News / Fashion / Perrelet adorns Pop and R&B sensation Lutricia McNeal
Perrelet adorns Pop and R&B sensation Lutricia McNeal
Oct '08
Perrelet, the most distinguished brand of exclusive timepieces founded by master watchmaker Abraham-Louis Perrelet has charmed the popular Pop and R&B star Lutricia McNeal.

For several months now, Perrelet has been accompanying the celebrated singer on her overseas travels. Whether to rehearsals, shows, interviews or simply going about her life as a modern woman and mother, Perrelet helps her through her multitasking lifestyle. Caught up in the wave of immense popularity, Lutricia McNeal balances work and play and keeps track of her busy schedule with her precious timepieces.

Marc Bernhardt, CEO of Perrelet, enthused: “We are pleased to announce the appointment Pop and R&B artist Lutricia McNeal as the ambassador for Perrelet watches. The character and bewitching glamour of Perrelet's ladies collection caught the attention of the singer, who first came to Europe two decades ago. Since then, she has been developing her international career and Perrelet will be accompanying her on all her travels. Our association with the pop and R&B queen reaffirms the prestige and unique style sense of the Perrelet brand.”

A spokesperson from Damas Watch Division commented: “Lutricia McNeal is blessed with an exceptional voice and a taste for beautiful things. As the seventh child of nine, she began singing in a gospel choir, in the church where her father was pastor. The desire to discover other countries brought her to Northern Europe and it was precisely during this trip that a fortuitous encounter propelled Lutricia to centre stage and turned her into the famous pop and R&B singer that she is today.

The story of the singer and the Perrelet watch brand started with a present from a loved one, an original watch by Perrelet that succeeded in arousing the curiosity of Lutricia McNeal. True to herself and listening to her inner voice, Lutricia finds in Perrelet unique personality and exceptional precision, which reminds her of her own life and her search for perfection, always offering the best of herself to her public.”

Lutricia offers her new album this month, wearing Perrelet's automatic Moonphase model on her wrist. For the world premiere launch of the new single 'Same Same Same', she displays the new Perrelet model, Dia-mond Flower, dedicated to ladies in search of authenticity and precision. This is a veritable revolution, embodying jewellery aesthetics and mechanical watchmaking knowhow, and through this model, Perrelet is reviving the savoir-faire of its creator, Abraham-Louis Perrelet, inventor of the automatic movement.

The rotating Diamond Flower located on the dial is more than a decorative element. It also serves to wind the movement, in perfect harmony and synchronised with the main rotor, thus playing an essential role, as part of the winding mechanism. Designed by a young Perrelet designer, the model is available in different combinations of colours, settings and materials.

The exclusive Perrelet timepieces are available at Saks Fifth Avenue - Burjuman Centre and select Damas Les Exclusives Boutiques in the Dubai, Kuwait, Bahrain and Riyadh, Saudi Arabia.


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search