Lane Crawford Joyce to distribute Vanessa Bruno brand

16 Oct '08

2 min read

Vanessa Bruno signs an exclusive agreement with LCJG Distribution Company, a member of the Lane Crawford Joyce Group, to distribute the Vanessa Bruno brand in Hong Kong and China. The Lane Crawford Joyce Group is Asia's premiere international brand group, representing luxury and fashion brands through a network of distribution, retailing and franchising. The partnership is effective immediately.

LCJG Distribution and Vanessa Bruno will be partnered and working closely in the next five years to strategically position and expand the brand's presence in Hong Kong and China. Over the five years of the agreement, 6 free-standing Vanessa Bruno retail stores will be opened, along with other shop-in-shops, with the majority of the presence focused in Hong Kong and China.

Vanessa Bruno, Creative Director: “We are overjoyed to be bolstering our partnership with the Lane Crawford Joyce Group to further establish Vanessa Bruno as a uniquely spirited brand in China's thriving fashion market.”

Alice Wong, President of LCJG Distribution Company said: “Our group has been working with Vanessa Bruno for many years. We are thrilled to have the chance to take our collaboration to another level. We are confident that the brand will be well received in Hong Kong and China.”

Vanessa Bruno launched her first collection in 1996. Since, her personal Parisian philosophy and natural and sophisticated style, “urban natural aesthetics”, has made her a favourite among French fashion designers. Through Vanessa Bruno and Athe, her second line, she has created a unique lifestyle which is recognized all around the world. She today operates over forty exclusive outlets, boutiques and corners in key locations. Vanessa Bruno's consistent universe of products, including ready to wear, accessories and shoes, is distributed in over 400 International top leading retailers.

The Lane Crawford Joyce Group is comprised of Lane Crawford, Joyce, Pedder Group, the region's premier multi-label specialty retailers; and Imaginex and LCJG Distribution Company form the region's franchise network with a portfolio of major designer and luxury brands. The Lane Crawford Joyce Group is one of the first to enter the China market in the 90's, and is currently operating in 38 markets with over 500 locations.

Lane Crawford Joyce Group Distribution Company Ltd