Home / Knowledge / News / Fashion / Kao to launch AUBE couture & makeup brand AUBE
Kao to launch AUBE couture & makeup brand AUBE
22
Oct '08
Kao Corporation (President and CEO: Motoki Ozaki) on December 6, 2008 will launch AUBE couture (seven products, 42 items) with the renewal of AUBE brand. AUBE couture is a new makeup series that ensures women to apply the best makeup with their own hands. It also pursues "usability" based on the company's research on facial contour, while reviewing various issues which women are facing on applying their makeup.

Ninety percent of women feel "makeup sometimes does not fit well," when they put makeup by themselves. Some of the stresses women feel when they work on their makeup are: how to choose the right color for a lipstick that matches them; how to apply eye shadow with more than three colors; and how to evenly coat mascara. Kao has found that women face difficulties especially when applying their makeup and selecting right colors.

Such problem-conscious women tend to have a strong feeling "I want to become more beautiful through applying makeup." They are looking for better makeup method to become beautiful, and tend to be conscious about whether they are wearing a suitable makeup.

Against this backdrop, Kao began analyzing 5,000 faces with makeup patterns and found the best model for color, shape and texture that complements beauty to each facial part as lips, eyes and eyebrows. Moreover, Kao has commercialized it as a product that allows users to reproduce beauty by themselves with "easy to use and select" functions.

Designing Eyes is a type of eye shadow that comes in a palette with powder alignment for users to know at a glance which powder should be applied on which part of eyelids. It easily creates an ideal gradation that makes eyes look bigger and generates an impressive look in a natural way. Other items in the lineup are also designed with high usability.

The newly released lipstick Designing Rouge has been designed with a concept, "color that gives a good match with skin tone" and easily provides a good balance with overall makeup. Matching Japanese women's yellowish skin tone, "harmonize pearl (pearl in gold color)" was formulated as an ingredient in the product.

AUBE couture responds to the request of many women who have makeup problems but want to become more beautiful with superior makeup application.

Kao Corporation


Must ReadView All

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Rwanda to pay tax of exporters affected by AGOA suspension

Apparel/Garments | On 18th Jun 2018

Rwanda to pay tax of exporters affected by AGOA suspension

Rwanda will take over the tax obligations of its apparel exporters to ...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search