Home / Knowledge / News / Fashion / PBA to promote Latino beauty professionals
PBA to promote Latino beauty professionals
24
Oct '08
The U.S. Hispanic purchasing power is growing at triple the rate of the overall U.S. population. Key factors accounting for this increase include continued population growth as well as increasing employment and income levels.

The Professional Beauty Association (PBA) recognizes the growing importance of Latino beauty professionals and their role in continuing to expand the beauty industry.

While each section of the beauty industry is important and PBA supports the continued development for all individuals and groups, PBA would like to highlight the initiatives and strategic partnerships the organization has undertaken to further provide a platform for the continued success of Latino beauty professionals everywhere.

In a collaborative effort, PBA and NLCA will continue to join forces on an ongoing basis to promote Latino beauty professionals and their prominence in the industry. Additionally, both parties seek to raise awareness regarding the purchasing power the Latino market represents to the beauty industry along with the products and services they desire.

As part of this strategic partnership, NLCA will provide additional support promoting the International Salon & Spa Expo (ISSE is a production of PBA) to its members and play a larger role as a featured presenter at ISSE's Latino Fashion Theater. With ISSE being held in Long Beach, CA, and as the West Coast's largest beauty event, it is a natural fit to tap into Southern California's diverse Latino community to be a part of the show.

"There is a lack of outreach in our industry for education and training for the Latino professional. NLCA provides an outreach to the community on behalf of the PBA. PBA is providing focus and creating opportunity with NLCA by providing education and training to the Latino Market," says Julia Zepeda, NLCA Founder and CEO.

Presented by the Latino Fashion Group and located on the Arena show floor, the new Latino Fashion Theater will be the center of action at ISSE 2009. It will feature artistic presentations by the some of the hippest multi-cultural platform stylists including: BIA's Urban Tapestry Collection, Marcel Munoz, Paul Vega, Leonardo Rocco and a special presentation by the National Latino Cosmetology Association celebrating fashion from around the world.

"Not only was the inaugural Latino Fashion Theater a huge success, but this year's classes and presenters are sure to set a new standard at ISSE and for all beauty shows going forward," states Steve Sleeper, PBA Executive Director.

The 2008 Emerging Latina Collection was produced by some of the leading Hispanic hair stylists including: 2007 NAHA Hairstylist of the Year - Allen Ruiz, celebrity stylist - Leonardo Rocco, Wella Color Charm Artistic Director - Paul Vega and Wella American Classic Design Team educator - Will Harries.

The collection captures the chic and adventurous style of today's Latin woman. Sponsored by Wella American Classics and PBA, the photo shoot was also an educational experience for 4 cosmetology students who were able to directly learn from master stylists.

Carlos Valenzuela, Founder of LFG, states, "Our purpose is to showcase our diversity via editorial work, images and communications, plus motivate aspiring professionals and consumers alike by providing viable options for today's Latino woman."

Professional Beauty Association


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Urmil Arya

Sushila International, a well established textile organisation established ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search