Home / Knowledge / News / Fashion / JCPenney launches 2008 Christmas Campaign
JCPenney launches 2008 Christmas Campaign
17
Nov '08
J. C. Penney Company Inc announced the launch of a powerful, integrated marketing campaign that highlights JCPenney's affordable gift assortment and invites customers to celebrate in the joy of giving this season. Consistent with the Company's Every Day Matters approach, JCPenney's marketing campaign communicates to customers that JCPenney understands their financial pressures and is designed to showcase the great value in shopping with JCPenney: great style, lasting quality and a price that makes sense for them and their family.

The campaign will incorporate pre-print, direct mail, national television ads, radio, online and email components as well as non-traditional media elements, such as in-cinema ads and mobile phone marketing.

“JCPenney is the department store destination customers trust for special, unique gifts that have exceptional style and quality, yet at very affordable prices – this unique value proposition matters more than ever this season,” said Mike Boylson, chief marketing officer for JCPenney. “Our Christmas marketing campaign will be very aggressive in its promotional messaging, making certain that customers know that JCPenney can help them celebrate the joy of giving by inviting them to purchase an affordable, memorable gift they can feel proud to give, even during these challenging economic times.”

JCPenney's integrated marketing campaign will focus heavily on the retailer's wide range of affordable gifts this season. Building on last year's success, JCPenney will once again highlight its “red box gifts” – a collection of 60 of the best and brightest gifts to give and get this Christmas. Taking JCPenney's gift assortment to a new level, the collection – available in-store, online and via catalog – features unique items such as a 2GB mp3 player, Sharper Image digital photo keychain, pet's view camera and the My Sports Gaming System, a 5-in-1 interactive sports game system with wireless remote controls that responds to your movement.

Kicking Off the Holiday Shopping Season:

Bringing to Life the Joy of Giving : In addition to the television spots, JCPenney will also launch a 60-second spot, “Lights Out” airing in more than 90 percent of cinemas nationwide. Also created by Saatchi & Saatchi, the commercial features a mom who finds a creative way to bring her family together to share what really matters this season -- spending time with loved ones and experiencing the joy of giving.

After-Thanksgiving Special: “Turkey Tailgate”
Customers can beat the rush and stop in early to purchase this year's must-have Christmas gifts. Along with providing customers the option to sign-up for a wake-up call the day after Thanksgiving, JCPenney will promote its stores' 4 a.m. opening through a television broadcast commercial, “Turkey Tailgate.” Launching Nov. 26, the spot has a unique approach to the typical day after Thanksgiving tradition of waking up early by featuring shoppers tailgating with their Thanksgiving turkey leftovers in the JCPenney parking lot as they anxiously await for the store to open.


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search