Home / Knowledge / News / Fashion / 'Create the Ultimate Outfit' campaign ends Dec 19
'Create the Ultimate Outfit' campaign ends Dec 19
19
Nov '08
Brickfish, the social media advertising network, and The Limited, the iconic fashion retailer, have teamed up to celebrate the launch of The Limited's new online store. Fashion fans everywhere are invited to create ensembles for the 'Create the Ultimate Outfit' campaign.

The Limited will choose its favorite ultimate outfit, from the top 250 highest scoring entries, and fly the winner and a friend to Chicago, Dallas, or Miami to meet with a personal stylist from The Limited and jumpstart their wardrobes with a $2,000 shopping spree.

“Not only is this campaign fun for the entrants, it gives us a look into the styles and trends consumers are attracted too,” said Linda Heasley, CEO of The Limited. “This campaign is a great way to for us to consult our clients in a way that we haven't done before.”

In addition to the grand prize winner, The Limited will be giving away prizes to one runner up, one most viral entry and ten sweepstakes winners. The runner-up, chosen from the 250 highest scoring entries, will win a $500 online shopping spree. The most viral winner, chosen from the top 250 most viral entries, will win a $1,000 online shopping spree. Ten winners who sign up for The Limited email list will be selected at random to receive a $100 online shopping spree.

Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via email, blogs, instant messaging and more.

Campaign participants interact with the brand campaign in a variety of ways that include creating, reviewing, sharing, voting upon, and watching brand-relevant content. This powerful viral marketing vehicle generates extensive brand awareness, engagement, reach and results.

“Consumers really love the concept of the 'virtual dressing room', which is why we anticipate a high level of engagement in this campaign,” said Nichole Goodyear, President/CEO and Co-founder of Brickfish. “Within the first 24 hours of the campaign, we had over 3,500 entries and over 200,000 engagements with The Limited brand. We can't wait to watch as these branded entries spread virally across Internet, building significant awareness for The Limited brand.”

The 'Create the Ultimate Outfit' campaign ends December 19.

Drawing on more than forty years of presence in American shopping centers, The Limited Stores is an iconic fashion retailer that offers high-quality, private-label apparel designed to help the modern woman succeed and about being all she can be, looking great every step of the way…It's about her personal success. The Limited serves contemporary women of all ages with the core group of shoppers in the 26 to 35-year old range. The brand has been a true leader in developing fashion-forward looks for woman. The Limited has secured a strong foothold in the market as a professional fashion provider with an outfitting philosophy called “The Business of SuitingSM”.

The Limited


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search