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Denim manufacturer J Brand new website goes online
02
Dec '08
Executives at Los Angeles denim manufacturer J Brand have announced the re-launch of the company's website. A new Web address, jbranddenimco.com, will spotlight the company's recently launched, vintage-inspired men's line, while the existing jbrandjeans.com will focus and expand on the core women's line.

The shift to separate men's and women's sites will help streamline the company's rapidly diversifying list of product offerings while concurrently strengthening the identity of the individual brands. “We wanted to enhance our ability to communicate effectively online with our customers,” explains J Brand co-founder and Creative Director Susie Crippen.

Although each brand has its own individual site, they are interconnected for cross-brand navigation and shopping. The websites also will share in launching J Brand and J Brand Denim Co's first-ever behind-the-scenes online video. The captivating short provides viewers with a three-dimensional look into the recent print campaign.

“We are very excited to deepen our connection with our existing clientele, and, at the same time, attract a whole new generation of people searching the Web for denim,” adds Jeff Rudes, co-founder and President.

J Brand, 2007 Supima Denim Designer of the Year, was co-founded by denim manufacturer Jeff Rudes and stylist Susie Crippen. The two set out to design classic and sophisticated jeans with an emphasis on fit, while holding to one mandate: creating timeless products. Paying careful attention to details and clean, dark finishes, together they have created a combination of sexiness, style and comfort in jeans for men, women and children. A favorite of celebrities, J Brand jeans can be found at a variety of stores worldwide.

J Brand


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