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Donald Loke to establish Louis Moinet brand in NA
04
Dec '08
Louis Moinet North America announced industry veteran Donald R. Loke has joined the company. Loke is a Master Watchmaker with 35 years experience. He is regarded as the industry's expert resource for the repair and rebuilding of highly complicated, intricate watches, clocks and other micro-mechanical devices.

Loke will oversee long-term sales and marketing strategy for Louis Moinet North America. He has worked with and headed up some of the most prominent brands in the industry, including Breguet, Audemars Piquet, Daniel Roth, Gerald Genta and Parmigianni Fleurier. As President of Parmigiani Fleurier, North America, Loke built the number one market worldwide and held that distinction for six years.

In addition, Loke was Owner and President of Horological Works, LLC, a product development and consulting company, where he was responsible for over 40 watch designs for the US market. He was also a partner and President of DreamTime, LLC, a company that imported Swiss watch brands into the US market.

“Don's expertise is unparalleled in the industry and we are privileged to have him join the Louis Moinet family. His guidance will be instrumental in establishing the Louis Moinet brand in North America's luxury timepiece collector marketplace,” said Michael Brader-Araje, President of Louis Moinet North America.

Loke has degrees from both US and Swiss schools and is Technical Advisor and Master Watchmaker for International Watch Magazine.

Louis Moinet was a renowned expert in the creation of fine timepieces, many of which were acquired by the wealthiest and most influential people throughout the Western world, including Thomas Jefferson, Napoleon, James Monroe and King George IV.

Louis Moinet


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