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Victoria's Secret opens ultra-feminine store at Lexington Ave in NYC
Dec '08
Victoria's Secret unveiled a new flagship store in Manhattan which offers an unparalleled shopping experience in an atmosphere of pure luxury. Located at 722 Lexington Avenue, this new Victoria's Secret store, where little luxuries are of grand importance, will be one of Manhattan's premiere shopping destinations.

Glamorous, sophisticated, ultra-feminine and luxurious, this store's design is the ultimate expression of the Victoria's Secret brand. The facade takes on a modern design approach with iridescent glass panels and vibrant, pink lit portals and vitrines. The contemporary interior takes cues from hospitality and residential design.

Its two-story layout incorporates the black and white color palette that is iconic to Victoria's Secret and also includes many 1930s and 1940s French Art Deco references. Timeless black and white photography of the Victoria's Secret Angels lines the walls and sophisticated, feminine touches such as grand crystal chandeliers, sheer drapery, quilted walls, white-washed herringbone flooring and mother of pearl tiling add to the store's upscale ambiance.

In addition to its unique design concept, this store features an elevated assortment of lingerie and beauty merchandise. The brand's full range of private-label lingerie collections, which include Very Sexy, Angels, Body by Victoria, Sexy Little Things and Biofit, is available along with a unique collection of designer brands.

The Victoria's Secret Designer Collection includes an assortment of fashion-forward merchandise from some of the most celebrated lingerie designers around the world. Brands such as Pleasure State from Australia, Rosanna Ansaloni from Italy, Princesse Tam Tam and Elise Anderegg from France and New York's Flora Nikrooz are sure to bring luxury into any woman's wardrobe. Other store features include a selection of merchandise available for embroidered monograming in-store and an extraordinary bra boutique that will revolutionize the way women shop for bras.

Another highlight is The Secret Notes Fragrance Collection, which is housed in the store's jewel-box like beauty room. Unique to the Lexington Ave. store, The Secret Notes Fragrance Bar allows customers to create their own signature scent. With twenty-five Secret Notes, from delicate florals and fruits to lush aromatics and spices, customers will walk away with a one-of-a-kind custom fragrance. Each single-note scent can be worn alone, or two to three can be layered directly on skin to create a unique, personalized composition.

To complement its exclusive merchandise assortment, the store also offers an array of first-rate special services to enhance the shopping experience. A Concierge is on hand to provide services including gift wrapping, package shipping, coat check, bag check and package delivery. Highly trained intimates, fragrance, color cosmetics, and accessories specialists are on hand to provide shopping assistance to customers and personal shoppers are available by appointment to assist those who desire a more personal level of service.

Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating its field with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows.

Victoria's Secret

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