Home / Knowledge / News / Fashion / Victoria's Secret opens ultra-feminine store at Lexington Ave in NYC
Victoria's Secret opens ultra-feminine store at Lexington Ave in NYC
05
Dec '08
Victoria's Secret unveiled a new flagship store in Manhattan which offers an unparalleled shopping experience in an atmosphere of pure luxury. Located at 722 Lexington Avenue, this new Victoria's Secret store, where little luxuries are of grand importance, will be one of Manhattan's premiere shopping destinations.

Glamorous, sophisticated, ultra-feminine and luxurious, this store's design is the ultimate expression of the Victoria's Secret brand. The facade takes on a modern design approach with iridescent glass panels and vibrant, pink lit portals and vitrines. The contemporary interior takes cues from hospitality and residential design.

Its two-story layout incorporates the black and white color palette that is iconic to Victoria's Secret and also includes many 1930s and 1940s French Art Deco references. Timeless black and white photography of the Victoria's Secret Angels lines the walls and sophisticated, feminine touches such as grand crystal chandeliers, sheer drapery, quilted walls, white-washed herringbone flooring and mother of pearl tiling add to the store's upscale ambiance.

In addition to its unique design concept, this store features an elevated assortment of lingerie and beauty merchandise. The brand's full range of private-label lingerie collections, which include Very Sexy, Angels, Body by Victoria, Sexy Little Things and Biofit, is available along with a unique collection of designer brands.

The Victoria's Secret Designer Collection includes an assortment of fashion-forward merchandise from some of the most celebrated lingerie designers around the world. Brands such as Pleasure State from Australia, Rosanna Ansaloni from Italy, Princesse Tam Tam and Elise Anderegg from France and New York's Flora Nikrooz are sure to bring luxury into any woman's wardrobe. Other store features include a selection of merchandise available for embroidered monograming in-store and an extraordinary bra boutique that will revolutionize the way women shop for bras.

Another highlight is The Secret Notes Fragrance Collection, which is housed in the store's jewel-box like beauty room. Unique to the Lexington Ave. store, The Secret Notes Fragrance Bar allows customers to create their own signature scent. With twenty-five Secret Notes, from delicate florals and fruits to lush aromatics and spices, customers will walk away with a one-of-a-kind custom fragrance. Each single-note scent can be worn alone, or two to three can be layered directly on skin to create a unique, personalized composition.

To complement its exclusive merchandise assortment, the store also offers an array of first-rate special services to enhance the shopping experience. A Concierge is on hand to provide services including gift wrapping, package shipping, coat check, bag check and package delivery. Highly trained intimates, fragrance, color cosmetics, and accessories specialists are on hand to provide shopping assistance to customers and personal shoppers are available by appointment to assist those who desire a more personal level of service.

Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating its field with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows.

Victoria's Secret


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Urmil Arya

Sushila International, a well established textile organisation established ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search