Home / Knowledge / News / Fashion / STPL 4 Airwalk brand
STPL 4 Airwalk brand
08
Dec '08
Designer and street style icon, jeffstaple, chief designer of Staple Design, a visual communications and apparel design company based in New York City's Lower East Side, announced today a multi-year agreement for Staple to create exclusive Airwalk seasonal collections for fall and spring exclusively available at Payless under the STPL 4 Airwalk brand.

Staple, also owner and founder of Staple Clothing and Reed Space, defies a singular description as a creative talent in graphic, web, clothing and shoe design, as well as an artist, DJ, curator, sneakerhead, writer, entrepreneur, tastemaker, and arbiter of street style. He has been heavily sought after for his creative influence by the likes of Nike, Burton, Apple Computers, The Gap and Sony Playstation, among other companies and brands.

"This collaboration with a designer of Jeff's stature and influence is tremendous for the Airwalk brand," said Bruce Pettet, president and chief executive officer of the Collective Licensing International, owner of the Airwalk brand. "This alliance fits the brand's heritage and, more importantly, helps us continue to innovate and build the Airwalk brand with our target consumer."

The exclusive STPL 4 Airwalk line will launch in fall '09 at about 400 Payless stores and Payless.com and is expected to include as many as 12 original designs for men and women each season including new silhouettes and core Airwalk styles featuring mixed materials and contemporary, progressive details stressing streetwear and skate style. The new line will sell for about $50 a pair.

"The Airwalk brand is America's original skate and youth lifestyle innovator and it is very popular among shoppers of all ages," said LuAnn Via, president and CEO of Payless ShoeSource. "With this new alliance, we are able to infuse Jeff's unique design talent into the brand to create this exclusive collection. We are thrilled to partner with Jeff on this new collection. He has a pulse on youth culture and street style, and we are excited to see his creativity come through in this new Airwalk line."

Airwalk brand styling is inspired by boardsports, music and street culture.

"Payless is democratizing the latest ideas in footwear by making them accessible and affordable to all. I am very excited to join in this philosophy and approach," said jeffstaple. "When I was growing up and busting my butt trying to skateboard, Airwalk and the essence of the brand was such a huge influence. The design Sneakerhead in me today is really excited to create fresh new silhouettes that embody the skate park and the street.

"What gets me most excited, though, is the reach of Payless. I feel like the age of '1-of-24' or '1-of-100' is becoming obsolete. If you were a graf artist, you did the side of a train so everyone could experience your creation. As a graphic designer, I want my works published and available for everyone to see. As a DJ, I want to play in front of thebiggest possible crowd. So why shouldn't this same philosophy hold true for sneaker design? I am really looking forward to reaching this wider audience and having a larger impact as a designer.

With his hands in just about everything, 33-year-old, Jeff Ng, aka jeffstaple, has masterfully created an entire world of communicating through design.

Payless


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search