Home / Knowledge / News / Fashion / Ray-Ban fans gather to celebrate re-launch of 'Clubmaster' style
Ray-Ban fans gather to celebrate re-launch of 'Clubmaster' style
15
Dec '08
A-listers Blake Lively, Chace Crawford, Diane Kruger, Ed Westwick, Joshua Jackson, Kevin Bacon, Maggie Gyllenhaal, Penn Badgley, Robert Buckleyand the cast of MTV's upcoming reality series, "The City," joined Ray-Ban in honor of the re-launch of their iconic shade, the Clubmaster, last night in New York City. The event included a blowout concert by today's hottest indie artists, The Black Kids, Ipso Facto and White Williams, as well as a DJ set by Paul Sevigny.

"Ray-Ban has always managed to somehow stay hip. They've kept the classic look, the classic style, the classic shape, and so it's always been a cool, hip vintage thing," commented "Gossip Girl" star Blake Lively.

Her costar Ed Westwick said, "It's a classic cool thing ...a classic cool image. [Ray-Ban] is an 80's rock kind of cool. It's a part of music and a part of fashion and it brings it all together."

The Bowery Ballroom, known for featuring the best emerging and breakthrough music artists, was packed with Ray-Ban fans celebrating the Clubmaster's return to the fashion and music scene. Ray-Ban commissioned nine contemporary artists to record a track of their choice from the '50s or '60s that was considered boundary-breaking and imaginative at the time of its initial release. The recorded songs were pressed onto limited edition red vinyl singles distributed at the event with the A-side featuring the "remastered" versions and the B-side featuring the original songs.

The album includes the Jacksonville quintet Black Kids performing Egyptian Shumba in their synth-pop sound along with the psychedelic rock version of You Don't Own Me by the Ipso Facto and the hardcore hedonist White Williams singing I Hear A New World. Dean Chalkley, one of the world's foremost music and fashion photographers, provides exclusive iconography for the project that captures the full experience of Ray-Ban Remasters project, starting with recording sessions in the studio and ending with live performances on stage.

"They're just kind of iconic you know? With the iconic shapes and the iconic photographs that have been taken of people wearing them. I have plenty of pairs myself and they just always look cool," said another industry icon, Kevin Bacon.

The Clubmaster made its first appearance in 1986 taking reference from 1950's Browline design. The style was embraced by a diverse range of genres, including beatniks, rockabillies, jazz musicians, silver screen stars, rock n' roll rebels and political activists alike. Today, with their simple but sophisticated lines and updated in new and exciting colors, the Ray-Ban Clubmaster has become a favorite of Hollywood's most fashionable stars.

The New York City Remasters event was the first installment of an international three-city concert tour; the second act of Ray-Ban Remasters will take place in Beijing (China) in early 2009 in Milan (Italy) in Spring 2009. Each event will offer a unique and exclusive liveperformance of the artists involved in Ray-Ban Remasters and their selected tracks.

Ray-Ban


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

Courtesy: Urban Outfitters

Apparel/Garments | On 20th Feb 2018

Urban Outfitters Q4 FY18 sales climb 5.7%

The net sales of Urban Outfitters, Inc., a leading lifestyle products ...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search