Home / Knowledge / News / Fashion / Gucci Tattoo Heart Collection to benefit UNICEF
Gucci Tattoo Heart Collection to benefit UNICEF
20
Dec '08
The global Gucci/UNICEF partnership began in 2005, when Gucci introduced the first annual Gucci Campaign to Benefit UNICEF. In this campaign, Gucci stores in over 20 countries donate a percentage of sales from a special group of products to support UNICEF programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa.

Each year, Gucci has intensified the company's commitment to UNICEF and to saving and improving children's lives by expanding the annual campaign and introducing significant new initiatives to support the partnership.

2005-2008
THE GUCCI CAMPAIGN TO BENEFIT UNICEF
Since 2005, Gucci Creative Director Frida Giannini has designed an exclusive accessories collection dedicated to the Gucci Campaign to Benefit UNICEF. Gucci stores worldwide donate a percentage of sales from a special group of products devoted to the UNICEF partnership. The Gucci campaign has consistently supported UNICEF programs in Malawi and Mozambique, where over one million children have been orphaned by the HIV/AIDS pandemic.

In 2007, Frida Giannini created a special product to extend the company's commitment to UNICEF throughout the year. The exclusive 'Gucci for UNICEF' Indy bag was launched in November 2007 and was dedicated to UNICEF for one full year to increase its fundraising potential. The donation from this special edition Indy bag (25% of sales) supported critical treatment and prevention programs for children affected by HIV/AIDS in Malawi and Mozambique.

For the 2008 initiative, Gucci announced the launch of the white TATTOO HEART COLLECTION, together with a landmark advertising campaign devoted to the company's unique global partnership with UNICEF. Award-winning musical artist Rihanna will star in an unprecedented international advertising campaign to highlight the 4th annual Gucci Campaign to Benefit UNICEF.

Gucci will continue to donate 25% of retail sales from the dedicated collection in Gucci stores in over 20 countries, from November 19, 2008, through January 31, 2009. In keeping with the tradition of the first three years of the campaign, the 2008 donation will support UNICEF programs that provide lifesaving health care, protection, clean water, and education to children in Malawi and Mozambique.

Results:
Funds from the 2005-2008 holiday campaigns continue to help support two major UNICEF programs in Malawi and Mozambique. In Malawi, the funds focus on support to HIV positive children through Community-Based Child Care centers which provide special programs to orphans and vulnerable children under age five, as well as through “children's corners” which provide psychosocial support to children between 6 and 18 years of age. In Mozambique, Gucci's funds support UNICEF's Child-Friendly Schools which aim to improve the quality of education provided in primary schools by training teachers and community works to help all children to attend school and complete each grade, as well as to create child-friendly and safe school environments where care and support, particularly for orphaned and other vulnerable children, can be provided.


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Top executives
Textile industry

The foremost issue is bridging the skill gap

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search