Beauty Professional Deanna Kangas takes helm of Stila

22 Dec '08

3 min read

Stila Corp announced the promotion of Deanna Kangas as President and Chief Executive Officer effective immediately. Ms. Kangas, who has served Stila as its Chief Marketing Officer since January 2008, brings over 20 years of creative marketing and management experience skills to her new role. Prior to joining Stila, Ms. Kangas co-owned and managed Strategic Growth Consulting, a marketing consulting firm as well as Swingtime Designs, a fashion and accessories manufacturing company, from 2005 to 2007.

Prior to which, she served as General Manager of the Barbie Collector Division with Mattel and Vice President of Marketing and Public Relations with Gloss.com, where she was instrumental in propelling the site to a leadership position in beauty e-tail marketing and its sale to Estee Lauder. Ms. Kangas' extensive sales and marketing background includes developing and launching several noteworthy beauty and fragrance brands such as Michael Jordan Cologne and the Bath & Body Works fragrance division. Ms. Kangas succeeds Ken Ude who served Stila in its senior executive role since July 2007.

Stila is a nationally-recognized color cosmetics makeup brand, known for its stylish line of makeup, skin care, and fragrance products, as well as eco-friendly packaging. The brand has developed a following among young, fashion-forward consumers and is available in over 500 doors in the United States and 21 international markets, as well as www.stilacosmetics.com, www.Sephora.com, and www.Beauty.com. The Stila girl knows makeup is fun. Stila is an affiliated portfolio company of Sun Capital Partners, Inc., a leading private investment firm specializing in leveraged buyouts and investments in market-leading companies.

T. Scott King, Managing Director, Sun Capital Partners, Inc., said, “We are very pleased with the promotion of Deanna Kangas as President and CEO of Stila Cosmetics. Since her appointment as CMO in January 2008, Deanna has demonstrated strong leadership skills and an ability to deliver consistent results through a comprehensive understanding of Stila's business model. We are confident that she will help develop many new and exciting products consistent with Stila's great heritage.”

Deanna Kangas, President and CEO, Stila Cosmetics, added, “I am very pleased to be leading Stila's very talented worldwide team in growing the brand. In 2009, we will celebrating Stila's 15th anniversary as a beauty brand and I look forward to honoring Stila's strong heritage and mission- to help every woman celebrate her own unique beauty, to look and feel like the best version of herself, and to have fun doing it.”

Stila Corp

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