Home / Knowledge / News / Fashion / Acne NEW STANDARD mixes male looks into sexy line
Acne NEW STANDARD mixes male looks into sexy line
29
Dec '08
A girl audaciously dressed in her boyfriends clothes is always a sight to behold. Relaxed and comfortable, this is a woman at ease in her body and in her self. Acne's latest womenswear collection NEW STANDARD takes its cue from the more casual and sporty parts of the company's menswear line.

Using basic garments such as the T-shirt, the chino, the shift dress, the biker jacket or the denim pant, all NEW STANDARD pieces have been paired down to their aesthetic origin, allowing the wearer herself to play with the components to arrive at her own personal style.

Acne's Creative Director Jonny Johansson describes how the idea was first born:
“One morning not too long ago I was walking through New York's Tribeca as the city was waking up. Coming towards me I saw a young woman cycling resolutely on some kind of racing bike. She was dressed in the greatest way. Effortlessly mixing a formal suit jacket with sporty leggings and cycling shoes, she wore her heavy bike chain as well as a sober leather bag around her chest. She had a pair of sizeable sunglasses on that gave her a fierce look that was somewhat undermined by her helmet which was askew. She was a great bundle of contradictions, yet she managed to look fantastic precisely because of it.”

This vision of paradoxical styles is what Jonny Johansson used as a starting point when creating Acne's latest proposal, New Standard.

Mixing the feminine with the masculine and the athletic with the formal with as much ease as the free-spirited Tribeca girls heading to their conventional office jobs, here we can find all from over-sized suit jackets with toggles, zips or Velcro fastenings, latex cycling suits, classic raw-edged denim jackets made just a tad too big or shorts based on a man's boxers.

All details in the collection are strictly for utility, and superfluous embellishments are nowhere to be seen. Similarly, the concept reflected in the style of the garment is also reflected in its making. By strictly adhering to the most straightforward way to get from A to B, Acne has with New Standard created a collection that makes maximum use of creative simplicity.

Jackets are un-lined in order to encourage a smooth multi-layered look, and garments are often finished with raw edges. Borrowing not just cuts and colours, but also materials from the menswear wardrobe, Italian suit or shirt fabrics can be found in their feminine equivalents, favourably matched with a flirty short skirt or, as our early-morning Tribeca girl, with a pair of leggings.

And in a homage to this anonymous working girl in a hurry, Acne has created its very own racing bike.


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

Courtesy: Urban Outfitters

Apparel/Garments | On 20th Feb 2018

Urban Outfitters Q4 FY18 sales climb 5.7%

The net sales of Urban Outfitters, Inc., a leading lifestyle products ...

Interviews View All

Top executives
Textile industry

GST has levelled the playing field to an extent

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Top executives
Textile industry

The foremost issue is bridging the skill gap

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search