Transition - Fashion & accessories show from April 6

10 Jan '09

7 min read

The right product at the right moment, throughout the year:
Expanding the product range with updated items is now a necessity for those who want to create an impact in their sales outlet and build up customer loyalty. Transition will also help buyers to spread their purchases more effectively. It will also provide a chance to make up for a "failure", an emerging trend that they did not see at the start of the season, or on the other hand to develop the range to focus on a key item in particular. Updating is also a good way to highlight in the eyes of the clientele the season's basics, pieces that have a more long-term presence.

A necessary upgrading:
Buying an item of clothing now represents far more than just a simple equipment purchase. Shopping is above all a pleasure for consumers who appreciate an original, specialised offer, in line with the fashion pages in the magazines. Collections that are also more high-end, in the care taken with the style, fabrics and finishes. The Transition show plans not only to highlight the season's key items but also to anticipate trends by suggesting to buyers certain style choices, inviting to the show emergent brands likely to become benchmarks for the consumers.

Specialised fashion information:
A trend forum, with lectures conducted by designers and style consultancies, Transition aims to inform and educate. Sniffing out trends, predicting the season's "must have" items cannot be improvised. This new show wants to support and advise buyers on their order books during the season by initiating new purchasing tempos, based on four main updates a year.

Merchandising, installation, promotion:
In a more competitive climate than ever, with the multiplication of distribution channels, the promotion and attraction of the sales outlet are primordial to optimise sales and build up customer loyalty. Customer marketing, product stocking and installation, the guarantee of product availability, dynamic service and information, sales outlet promotion, all these actions are absolutely vital for anyone who wants a durable business. The Transition show wants to bring together skills and inform visitors about all the things they can do to increase the value and dynamics of their sales outlets.

Transition

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