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Igedo Fashion Fairs in Düsseldorf generates synergies
16
Jan '09
The Igedo Fashion Fairs held at the Düsseldorf Exhibition Centre from 1 to 3 February 2009 are well prepared with 1,450 exhibitors and collections presenting their current lines for the 2009/2010 Autumn/Winter season at the three trade fairs CPD (Womenswear), HMD (Menswear) and Global Fashion (Sourcing, Private Label and Contract manufacturing) in Halls 5, 7, 9, 10, 11 and 12.

Like the fashion market as a whole the Igedo Fashion Fairs Düsseldorf are acting within the context of the current economic setback and cyclical downswing.

“The situation for retail and industry is currently anything but easy,” explains Igedo CEO Philipp Kronen and warns that retailers must now not bury their heads in the sand. Instead, they should attract their clients' attention with innovative retail strategies and new brands.

He adds: “Information and dialogue can be a life assurance in times like these. Only those exchanging ideas on and grappling with the latest developments can turn the crisis into an opportunity. Here, trade fairs are a powerful information and communication platform. At the Igedo Fashion Fairs Düsseldorf buyers find many brands to “upgrade” their ranges and turn them into something special. This is the only way for retailers to stand out from mainstream retail.”

In addition to numerous fashion shows in the exhibition halls and Fashion Theatre the complimentary “Order-Info” seminar for trade fair visitors organised by the German Fashion Institute and the Textilwirtschaft magazine on Sunday morning will provide a particularly well-founded and comprehensive outlook on the coming season thereby giving buyers assurance for their orders.

Held as part of the Igedo Fashion Fairs, CPD from 1 to 3 February 2009 will enter the new season in a straightforward, compact and well-prepared format.

Boasting a total of 1,040 exhibitors and collections (including more than 70 new brands) CPD will continue to provide reliable momentum for the industry and competent guidance concerning the latest fashion trends for visitors on the three days of the exhibition.

It offers the opportunity to develop new markets and clearly outline quality, price and service benefits. Exhibitors, visitors and sector experts can use CPD not only to compare trends but also to boost their export business.

At CPD fashion vendors showcase a wide range of womenswear lines from classic to modern and from progressive to avantgarde. The creative backbone will be the completely revamped Avantgarde Gallery in Hall 9. In a prime location right next to the entrance concourse Nord, concept stands will make for a consistent hall design while ensuring unrivalled exposure for over 60 international collections.

The new transparency of Hall 9 also sets the trend for the future optimisation of the interior design of all CPD halls. The Avantgarde Gallery awaits visitors with an exclusive blend of collections from home and abroad with each label placing great emphasis on individuality thereby giving each range a special touch.

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Igedo Fashion Fairs


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