'Speed to Market: Are You in the Loop?' to take place on Feb 13

17 Jan '09

4 min read

Cocona, (the consumer brand name chosen for apparel applications), specializes in natural, quick dry, odor and UV managing fabric technology, which was created because the activated carbon in their fabrics is made from recycled coconut shells – a natural and renewable resource. Early this year, Cocona Inc. will introduce a new line of footwear lining and mesh upper materials in the U.S. featuring Cocona technology.

Materials at WSA will also host two informative workshops presented by the industry's leading experts, “The Magic of Color—Spring/Summer 2010 Trend and Color Forecasting” and “Speed to Market: Are You in the Loop?,” which will serve not only to inform, but inspire.

“The Magic of Color—Spring/Summer 2010 Trend and Color Forecasting” will be presented by Leatrice Eiseman, worldwide recognized color specialist, and Executive Director of the Pantone Color Institute. This workshop is tailored to designers, and anyone needing to design or forecast 18 months out. Eiseman will share her expert knowledge and insight of the color trends for Spring/Summer 2010.

“Speed to Market: Are You in the Loop with South American Suppliers?” will be presented by Mercedes Gonzalez, director of Global Purchasing Companies, a full-service buying office that plans and implements retail strategies with specialties in new store planning and streamlining established businesses. Gonzalez will target this workshop to sourcing, design, and product developers from small to mid-size brands and companies, and will share her personal experience with using material suppliers from South America in order to meet physical properties, price points and quantities.

“The Magic of Color—Spring/Summer 2010 Trend and Color Forecasting” will take place at 3:30pm on Thursday, February 12, and “Speed to Market: Are You in the Loop?” will take place at 9:00am on Friday, February 13. Pre-registration can be completed online at www.materialsatwsa.com.

The show will also host its popular, cutting-edge trend forecast area, which will reflect the direction of the new season by showcasing innovative materials from exhibiting suppliers, and have onlookers buzzing.

WSA Show

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