Fashion returns to the White House with Loree Jewelry

21 Jan '09

2 min read

For the first time in 50 years, fashion returns to the White House. First Lady, Michelle Obama is the most visible and revered woman in the world, she has quickly become an International role model and fashion icon.

In recent months there has been constant speculation on what and whom Michelle Obama will be wearing.

Enter jewelry designer, Loree Rodkin, who was selected for four key moments; Election Night, The Inaugural Concert, Kids Inaugural Concert on The Disney Channel and the Inaugural Ball. All pieces worn by Michelle Obama to The Inaugural Ball will become part of the permanent collection of the Smithsonian Museum. It is fitting that Michelle Obama selected a female American based designer who attracts a clientele, which is strong, hard-working, feminine, independent, fearless and outspoken.

Undoubtedly, luxury brand strategists from around the world have had their sights set on dressing this historical First Lady. However, Michelle stayed true to her unique and independent voice by selecting Loree Rodkin's designs. Mrs. Obama was introduced to the jewelry brand through Chicago's premier luxury boutique Ikram, where she has been a longstanding client.

"It's a privilege to be a part of history. Today the country has new hope," states Loree Rodkin. "The First Lady is a symbol of hope, courage and great style. I am honored that she has chosen my jewelry. Words cannot describe the emotions I feel that Michelle Obama has allowed me to be a part of this glorious moment."

"For three years I have ended all of my emails with, 'CHANGE is the only constant', it's fitting my designs are now associated with First Lady, Michelle Obama."

The Loree Rodkin collection is available nationwide at Neiman Marcus and at specialty stores in Hong Kong, France, Italy, Russia, London, Greece, Switzerland, St. Barts and free standing Loree Rodkin boutiques in Japan.

Loree Rodkin

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