Home / Knowledge / News / Fashion / Falcon range highlights Novak Djokovic's unique style of play & personality
Falcon range highlights Novak Djokovic's unique style of play & personality
24
Jan '09
Novak Djokovic unveiled his new signature 'Falcon' range for adidas whilst playing tennis on an aerial court in Melbourne's iconic State Theatre.

Positioned appropriately on centre stage, the natural performer played tennis on an airborne court against a flying opponent, and when finished was greeted by a real life Falcon to help him launch his new range.

“I have played tennis on many courts around the world, but never on one that was airborne,” says Novak Djokovic. “It was a fun and exciting way to help launch my own signature range for adidas here in Melbourne, and having a Falcon on hand to help me was an extra bonus.”

Part of the new CC Genius Footwear and Edge apparel lines, the Falcon range highlights Novak Djokovic's unique style of play and his dynamic personality. The defending champion wear the new products for the first time at the Australian Open, which started on January 18th.

“The CC Genius is just the shoe I've been looking for,” says Novak Djokovic. “It's light but has great grip and allows me full movement around the court without compromising on stability and I'm thrilled to lend my name to the first CC Genius shoe. I chose the Falcon as my signature line as I believe my style of play is just like a falcon hunting. I live for great matchups against strong opponents and this is now reflected in my apparel and footwear on court.”

The Novak Djokovic Falcon footwear range has been created in five different colourways for the four Grand Slams and the year ending Masters Series Cup. The Serbian will also have two extra apparel Edge colourways for his night matches for the Grand Slams in Melbourne and New York.

The white Edge tennis polo incorporates the Falcon logo on the left hand shoulder while the olive green stripes colour is carried through to the matching shorts. For night matches Novak will wear an all black Falcon combination featuring silver stripes to match his specially designed silver CC Genius shoe with Falcon logo. The Edge apparel incorporates key adidas technologies ForMotion and ClimaCool to ensure the best possible fit, feel and comfort during those epic on-court battles that the Australian Open is known for.

The CC Genius Falcon shoe has been designed with Novak's unique playing style and foot movements in mind, with a new SPEEDCUT® technology used in lateral strips on the upper to give added forefoot support. The sole provides excellent grip on hard courts but also enough give and ankle support to facilitate Novak's breathtaking slides. Cushioning is key to making this a truly comfortable shoe with ClimaCool aeration technology which allows Novak's feet to remain at an optimum performance temperature despite the sometimes sweltering heat in Melbourne.

The Novak Djokovic Falcon range of apparel and footwear is available in retail worldwide.

adidas


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search