Home / Knowledge / News / Fashion / Talbots launches Classic Awards program
Talbots launches Classic Awards program
Jan '09
Leading specialty retailer Talbots announced that in an effort to reward and recognize a wider range of customers, it has launched an expanded “Classic Awards” customer loyalty program.

Building on the success of its existing program that rewards Talbots proprietary card holders, the new approach includes the addition of non-charge-based loyalty incentives. Talbots Classic Awards program will now encompass three levels of participation, each of which will enable customers to earn points for every purchase made with Talbots, whether in-store, online or via catalog. Once a customer earns 500 points, she receives a $25 Appreciation Dividend. Other benefits of Classic Awards membership include birthday bonus percentage off coupons and other special offers such as Double Points. The three levels of Talbots Classic Awards include:

• Classic Awards Red – does not require purchases made on a Talbots Charge, and allows customers to earn rewards regardless of their payment method. Members receive a 0.5 point for every $1 spent on Talbots merchandise;
• Classic Awards Platinum – enrolls customers automatically when they open a Talbots Charge card. Members gain 1 point for every $1 spent with a Talbots Charge card.
• Classic Awards Black – represents distinguished Talbots Charge customers who spend $1,000 annually. Members receive 1.25 points for every $1 spent using their Talbots Charge.

“Customer loyalty has been a hallmark of the Talbots brand since Nancy and Rudy Talbots opened their first red door in 1947,” said Lori Wagner, Chief Marketing Officer of the Talbots brand. “Our Classic Awards program continues to be a critical link to an ongoing dialogue with our best customers. We are looking forward to extending this program and its benefits to a whole new group of Talbots fans and further reward our very best customers with new and innovative incentives.”

The Talbots, Inc. is a leading specialty retailer and direct marketer of women's apparel, shoes and accessories. The Company currently operates stores in 877 locations in 47 states, the District of Columbia, and Canada, with 594 locations under the Talbots brand name and 283 locations under the J. Jill brand name. Both brands target the age 35 plus customer population.


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search