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Talbots launches Classic Awards program
30
Jan '09
Leading specialty retailer Talbots announced that in an effort to reward and recognize a wider range of customers, it has launched an expanded “Classic Awards” customer loyalty program.

Building on the success of its existing program that rewards Talbots proprietary card holders, the new approach includes the addition of non-charge-based loyalty incentives. Talbots Classic Awards program will now encompass three levels of participation, each of which will enable customers to earn points for every purchase made with Talbots, whether in-store, online or via catalog. Once a customer earns 500 points, she receives a $25 Appreciation Dividend. Other benefits of Classic Awards membership include birthday bonus percentage off coupons and other special offers such as Double Points. The three levels of Talbots Classic Awards include:

• Classic Awards Red – does not require purchases made on a Talbots Charge, and allows customers to earn rewards regardless of their payment method. Members receive a 0.5 point for every $1 spent on Talbots merchandise;
• Classic Awards Platinum – enrolls customers automatically when they open a Talbots Charge card. Members gain 1 point for every $1 spent with a Talbots Charge card.
• Classic Awards Black – represents distinguished Talbots Charge customers who spend $1,000 annually. Members receive 1.25 points for every $1 spent using their Talbots Charge.

“Customer loyalty has been a hallmark of the Talbots brand since Nancy and Rudy Talbots opened their first red door in 1947,” said Lori Wagner, Chief Marketing Officer of the Talbots brand. “Our Classic Awards program continues to be a critical link to an ongoing dialogue with our best customers. We are looking forward to extending this program and its benefits to a whole new group of Talbots fans and further reward our very best customers with new and innovative incentives.”

The Talbots, Inc. is a leading specialty retailer and direct marketer of women's apparel, shoes and accessories. The Company currently operates stores in 877 locations in 47 states, the District of Columbia, and Canada, with 594 locations under the Talbots brand name and 283 locations under the J. Jill brand name. Both brands target the age 35 plus customer population.

Talbots


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