Home / Knowledge / News / Fashion / Luxtottica inks deal with Tory Burch lifestyle brand
Luxtottica inks deal with Tory Burch lifestyle brand
Feb '09
Luxottica Group S.p.A. and Tory Burch LLC, a lifestyle brand which embodies the personal style and spirit of its co-founder and creative director, Tory Burch, announced the signing of a license agreement for the design, manufacture and global distribution of sun and prescription eyewear under the Tory Burch and TT brands.

The agreement will run for six years starting in January 2009 and it is renewable for an additional four years. The first collection will be unveiled in the summer of this year and will reach the market in the fall.

Since its launch in 2004 as a lifestyle concept with multiple categories, including ready-to-wear, shoes, handbags and jewelry, the Tory Burch brand has received recognition within the industry, including the CFDA Award for Accessories Designer of the Year in 2008. Burch will personally oversee the entire creative process in close collaboration with design and product teams at Luxottica.

"I am thrilled to announce our partnership with Luxottica," said Tory Burch. "I believe there is an exciting opportunity in the market for Tory Burch eyewear, and I look forward to introducing our customers to this new category with the help of such a strong and experienced partner."

"We are very proud to be entering this new partnership with Tory Burch, one of the most highly appraised talents in the new generation of fashion designers," commented Antonio Miyakawa, Executive Vice President, Wholesale and Marketing, of Luxottica Group. "The characteristics of the brand fit excellently in our portfolio, making it even more complete especially in a market as strategic as North America. Thanks to this new license, which shows how we continue to invest even when times are difficult, we are also strengthening our positioning in the US department store segment."

Distribution of Tory Burch collections will be through Tory Burch boutiques and select department stores in the US, where the brand already has a presence, as well as through select independent optical locations and Luxottica's retail chains, starting with North America. It will then be extended across Europe and the rest of the world.

Luxottica Group is a global leader in premium fashion, luxury and sports eyewear, with over 6,200 optical and sun retail stores in North America, Asia-Pacific, China, South Africa and Europe and a strong and well balanced brand portfolio.

Tory Burch is an attainable, luxury, lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch.

Luxottica Group S.p.A

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Urmil Arya

Sushila International, a well established textile organisation established ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search